From the elimination of right rail ads on Google results pages to device-specific bidding, local inventory ads, promoted Google Maps pins and expanded text ads, there have been some major changes in AdWords over the past few months. These changes...
Tag - Publishers
Blog Newsletter
Reach Users in Specific Locations More Easily with Location Group Targeting
The world of PPC advertising is a tumultuous one, with numerous changes, updates, and “enhancements” coming down the pipeline from the search engines we all hold so dear. Just last week, Google made a big announcement regarding several new features...
The Simple Approach to PPC Campaigns for SMBs
The biggest mistake most agencies make when they try to attract small and medium-sized business (SMB) clients is that they treat them the same way that they treat their larger clients, but SMB clients are different. Don’t believe me? Ask Google. Why...