Of the 21 Secret Truths in the book, #4 was in some ways the most difficult to write. It’s one of the most abstract ideas in the book, perhaps the least intuitive, and it really needed at least a couple of full-blown examples. All of which...
Tag - PPC Marketing
The Secret Truth Series #3 – They’re Called Ad Groups
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here. Paid seach campaigns are organized into campaigns and...
The Secret Truth Series: #1 – They Want Answers
The first truth from our new ’21 Secret Truths of High-Resolution PPC’ was leaked, on this very blog, in our New Years Day post. That post, entitled ‘They’re Searching For Answers’ introduced the idea that every search...
The Origin of High-Resolution PPC
21 Secret Truths of High-Resolution PPC is our soon-to-be released ebook that shares what we think are the guiding principles for efficient and effective paid search management. The idea for ‘High-Resolution PPC’ was hatched two or three...
Blog Newsletter
Shakedown on Quality Score Street
In advance of our new ebook, and some other projects just behind it, I built a new website focused on High-Resolution PPC. To support that site, I created a new AdWords account and added two small ad groups with a total of 9 keywords and two text...
Coming Soon: The 21 Secret Truths of High-Resolution PPC
For much of last year, regular readers of this blog know that we’ve talked about the idea of ‘High-Resolution PPC’. High-Resolution PPC is about clarity. It’s about removing the confusion surrounding how things work, which...
Top 3 Blog Post Series of 2009
As promised, we continued counting ballots, and now can announce the top 3 blog post series of 2009 from The ClickEquations Blog. Here they are: #1 – Impression Share Deep Dive (Parts I, II, and III) #2 – Thoughts on Revenue Allocation...
5 PPC Cures for Your Cyber Monday Hangover
Cyber Monday is over, but the damage it could have done to your paid search campaigns isn’t. The National Retail Federation estimates that 11 million more people planned to shop on Cyber Monday, a 14% over last year. This is just the beginning...
Beyond Google Adwords: 9 Alternative Ad Networks
Google AdWords and Microsoft adCenter form what’s known as the Tier-One auction-based, PPC networks — with Adwords dominating. Below these are the Tier-Two networks. These are smaller, often niche-based ad networks that combine keyword or...
PPC Management Tips
In this Listen the podcast interview (5 min.)
Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.
3 Easy Ways to Gain Clearer Insight with Google Analytics and Improve your PPC Campaigns
I consider the use of a solid modern analytics solution a basic necessity when running any type of search campaign, paid or otherwise, and require it of all the websites I work closely with. In the past it was much harder to gain actionable insight...
New ClickEquations Interviews
Recently we’ve done interviews with some of our favorite PPC bloggers, and some of the results are now live online. The first is with Greg Meyers, who recently published Part-I of a discussion of Paid search: art or science? An Excerpt: “There...