On average 1300 people worldwide ask Google “What is a good CTR?” every month. Google AdWords industry benchmarks aren’t regularly released by Google, so other thought leaders and platforms have aggregated their data to bring PPC benchmarks to...
Acquisio has been part of many guides over the years for SEM, ad tech, martech and more..but this is the first year we’ve been a part of the ClickZ Buyers Guide and we’re pretty stoked about it. The Buyers Guide aims to be a neutral, third-party...
We’re getting ready for Marketing Optimization Week (MOW) tomorrow and there’s good reason for that. With four days packed with practical digital marketing how-to advice from some of the biggest names in advertising…for free, marketers can’t...
When two people fall in love with a deep understanding and appreciation for one another we say things like “they’re a match,” “they fit together,” and “they finish each other’s sentences.” This is the type of relationship that businesses should...
Voice search has been on every marketer’s radar for the last few years. One of the overarching themes that emerged from last year’s Digital Predictions was the hope that 2017 would be ‘the year of voice search’. Marketers were eager to see how...
We’ve had a few PPC battles in the last year, including a webinar alongside Main Street ROI and another with Hanapin Marketing. We got together to see who does PPC better, humans or machines? The battle is far from over. In fact, with machine...
Years ago our team built self-improving machine technology that could achieve bid and budget management faster and better than any human, using more data than one person could ever consider. The technology was created by rocket scientists with other...
On Thursday, November 30, 2017 Acquisio was thrilled to take part in Main Street ROI’s Master Your Marketing Webinar Series. Alongside major martech providers like SpyFu and Convirza, Acquisio was the most recent presenter in the series, followed by...
The following post comes from our friend Brad Smith at Codeless. Brad is a frequent contributor on Kissmetrics, Hubspot, Unbounce, Moz and more! PPC platforms like Facebook and Google AdWords can be a nightmare for some marketers. There are...
Over the past few months, Main Street ROI has been partnering with digital marketing experts from SpyFu, Convirza, Optmyzr and Acquisio (at the end of this month!) to discuss the latest techniques to Master your Marketing strategy. You may remember...
Campaign managers often struggle with trying to find the optimal balance when allocating their budget across a complex structure of campaigns in multiple publishers within their account. Between Bing and AdWords, search and display, the questions of...
Last week the Local Search Association (LSA) hosted a webinar discussing one of the most interesting aspects of the small business world: the shift from traditional to cloud-based service providers. The webinar was hosted by industry leaders Charles...