I spoke on the critical role agencies increasingly have to play when it comes to performance media at iMedia Agency Summit in Arizona a couple weeks ago. It’s a huge opportunity and it’s happening now. iMedia Connection wrote a good...
Tag - Optimization
5 Ways To Get The Most Out of Your New Online Marketing Platform
Are you new to the world of online marketing platforms? Are you just getting started and not quite sure where to begin? More and more advertisers are enjoying the benefits of online marketing platforms. In fact, it’s hard to find large-scale...
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
In this series on advanced PPC optimization techniques for adCenter, we’ve already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching. Today...
Bid Management Is Dead
Regular readers of this blog know I have a lot of pet peeves related to paid search, but perhaps the largest is the fact that paid search management – the process and the software that supports it – is often referred to as ‘bid...
Blog Newsletter
Guess Who Just Hooked Up!
Solving the Marketing PuzzleThink of your marketing efforts as a rubik cube. You can’t possibly solve the puzzle without being able to see all sides. In your traditional marketing efforts, you cannot unfortunately see all sides. It’s...
Secret Truth Series #16: What’s Wrong With A Good ROAS
If there’s a theme to the 21 Secret Truths, it may be that almost nothing in paid search is what it appears. Keywords aren’t what you’re trying to optimize, ad groups aren’t for organizing keywords, campaigns aren’t for...
Best Practices with Avinash Kaushik (Video)
A few weeks ago I sat down with Avinash to discuss the ideas behind the new Best Practices features in ClickEquations. In this 5 minute video Avinash shares his thoughts on the benefits of having your paid search software find risk and opportunity...
Introducing One-Click Segmentation in ClickEquations
Managing paid search accounts is in many ways an exercise in prioritization. There are endless opportunities to expand and refine your account, run reports and analyze data, or make changes and conduct tests. The only limits are hours in the day...
Need for Speed
No, no, I’m not referring to the 1997 computer game, though I know it surprises you that I played it. I’m referring to Google, who announced last November that speed will be added to the algorithm determining a site’s quality score...
Introducing Best Practices in ClickEquations
Anyone who has managed a serious paid search campaign knows the work isn’t easy. Eighteen months ago in a series of posts on this blog, I discussed some of the reasons why that’s true, namely a lack of clarity surrounding the data...
Shakedown on Quality Score Street
In advance of our new ebook, and some other projects just behind it, I built a new website focused on High-Resolution PPC. To support that site, I created a new AdWords account and added two small ad groups with a total of 9 keywords and two text...
Avinash Revisited – Part V – Query Reports
The fifth ClickEquations report featured in Avinash Kaushik’s recent blog post concerned the ability of ClickEquations to show actual search queries matched to each keyword. This is a feature of the core ClickEquations reporting screen, and...