We recently had help from the Attribution feature in Acquisio to try to outsmart the market in a specific and very competitive industry: New Condos Marketplace. The campaign was targeted to Montreal and was promoting a new condo project. The...
Tag - Optimization
eric-cholette-Durour
lgoldberg3 of My Favorite Bid Rules
It’s no secret that utilizing some form of automated bids or bid alerts helps you proactively catch underperformers to fix and catch over-performers to capitalize on! I like to call these my ‘performance alerts.’ However, I also like to use what I...
crystalConversions Are Not One-Size-Fits-All
Let me start by painting what is likely a familiar scenario: You kick off with a new client. They tell you their goal is to drive ‘contact us’ leads. You also talk about the business, CPL goals, specific lead growth goals and a slew of other things...
Blog Newsletter
Stefan Klein6 Tactics to Connect and Convert Your B2B Audience on LinkedIn
Attention B2B companies! LinkedIn isn’t just a tool to use when you want to switch jobs. Its time to leverage the world’s largest professional
dangoldenGreat Training Equals Great Performance
Why are some athletes more successful than others? Sure, there’s natural ability, but most of the time performance is based in large part on training. You have to invest the time and effort to excel above all others. Training to use a platform such...
jeanniewongThe Revolution Will Not Be Optimized
Twelve years ago I learned the two best SEO lessons I will ever learn, and I learned them without even knowing it. I’d jumped on the (very small) blog bandwagon and started publishing content. It was the easiest way to have a presence on what was...
Mark John HiemstraNew Features Releases From Acquisio!
If you’re at the Acquisio User Summit today, you’ve already heard these announcements about our new releases. For those of you who are not, here is some information on what we’ve been working on over the last little while, and the great new features...
Email Marketing Under Pressure – 3 Ways to Beat the Clock and Keep Your Readers Happy
You’re a busy marketer, whether for yourself or for your clients. You don’t have time to write a weekly email newsletter that’s compelling and thoughtful enough to keep all your readers happy every time they get something from...
Acquisio AdminHow Today’s Marketers Can Respond to The Growth of Interactive Marketing
A lot of marketers, it seems, are getting excited about the abilities of combining Display with Search marketing. So much so that we’re being inundated with requests to explain the process, and to give some background on how it works, and how one...
Targeting Options Across Different Online Channels
So maybe you have an online budget and it’s time to build a strategy. Or maybe you have to build a strategy so that you can lobby the purse-holder for a budget to work with. How do you determine what channels are best suited for your goals? Well...
CT Moore