When we added the bulk editing features to ClickEquations earlier this year, we included a simple ‘export’ button at the ad group level. With it you could export all the keywords in a single ad group as a .CSV file which you could then...
Tag - Keywords
aroubtsovAvinash Revisited – Part I (Keywords by Engine)
Recently our friend and advisor Avinash Kaushik wrote a blog post in which he used ClickEquations Analyst to showcase a number of advanced analyses for paid search. Each of these used a report or dashboard which is provided to all ClickEquations...
Keyword Suggestion – Think Like An SEO when Doing PPC
Keywords are one of the false gods of PPC. There’s really no reason to get to hung up on keywords. The goal of our campaigns is to have our text-ads matched with the most appropriate search queries. Keywords are just the tool we use to get to...
New Google Adwords Match Type: Include
It’s time for a new Match Type. Our friends Broad and Phrase and Exact just aren’t getting the job done anymore. It’s not really their fault – the way people search has changed and they just can’t keep up. Or more...
Blog Newsletter
Buying Paid Keywords When Organics Are Free
A number of people followed up to last week’s ‘Bidding on Brand Terms‘ post and asked how the logic applied to the broader world of buying PPC keywords where you already have organic rankings. Generally I think the logic does...
Bidding On Brand Terms
Should you have to pay Google to get traffic on your own brand keywords? Before we answer, let’s define our terminology. By ‘Brand Keywords’ I’m referring to keywords which center around your company name, which in most cases...
Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool
It goes without saying that most PPC management professionals are pretty well versed in how keyword match type settings affect ad display (if not, read up!), but what about the flip side of the information, when a PPC campaign builder or an SEO is...
Naoise OsborneWebProNews Interview on Match Types
A recent interview I did with Chris Crum of WebProNews is now live. It’s all about Match Types, give it a look. For more on how Match Types work and the best way to take advantage of them (including our nearly-famous ‘Match Type Keyword...
The Match Type Separation Rap
If you’re going to buy the same keyword multiple times with different match types assigned, how should you organize them? Buying the same keyword more than once, with different match type settings, is an idea we like, as explained in our Match...
Broad Match Is A Fishing Tool and You Should Be A Hunter
Seen some crazy broad matches lately? Everyone has, and PPCProz is building a list of the zaniest, so we can all laugh our way to the poor house. There will always be broad match in every campaign. But if huge portions of your traffic/revenue are...
The Average Position Metric For Keywords Is Pretty Mediocre
Average Position occupies an important place in the mythology of paid search. Many people covet or chase higher positions, and there are several possible reasons: The assumption that ads in higher positions get more clicks simply because...
Match Type Keyword Trap – The Complete Series (June 2008)
NOTE: In late June 2008 I wrote a four post series on Match Types. These posts continue to get a lot of traffic, but having them broken up leads many people to see/read only part of what is essentially one idea. So to better share this information...