Raise your hand (or double click your mouse) if you have solved a debate with your significant other or co-worker using a one word response. Unless you have a superpower that has yet to be featured in a Marvel comic book, it will take a lot more...
Tag - Keywords
How To Set-Up Keyword Insertion For Google PPC Campaigns
Online advertising is a field that can keep marketers awake at night contemplating whether or not they made the right decision when running a pay-per-click campaign. Choosing the right match type, advertising copy, keywords, correlating landing page...
Shocking Results From Ad Customizers
Annoying clickbait or effective advertising? See what I did there? The fact of the matter is, love ‘em or hate ‘em, intriguing and surprising copy generates results. My friends, parents and not-so-friends all share things titled similarly because...
How to Select the Right Keywords for Your PPC Campaign
One of the most important elements for a successful PPC campaign is selecting the right keywords. It might seem like a pretty seamless task since Google offers tools that can provide search marketers with sample keywords based on a scan of their...
Blog Newsletter
The Road to AdWords Success: A Guide to Keyword Match Types
They say the Romans built solid roads that ran to every corner of their empire to best control their territories. We can take a tip from the Romans here by building an AdWords account on a solid structure in order to experience more success and have...
How to Improve Your PPC Efforts by Implementing Broad Match Modifier Keywords
One of the most exciting aspects of online advertising is the capability to conduct on-the-fly A B testing, but if you are unaware of how to effectively test with broad match modifier you could be missing a big opportunity to reach a larger audience...
Close Variant Matching For All: What That Means For Your Keywords
Google shared an update stating that close variant matching will be enabled for all keywords as of late September. Of course, Google presented this news as a great gift it was bestowing on all advertisers – thank you oh generous Google. What this...
Let Your Tail Terms Do the Heavy Lifting
I’m of the humble opinion that far too many of us put Pareto’s principle in practice far too often. Logically, it makes sense, though. 20% of our keywords almost always account for at least 80% of our conversions, so naturally we focus our effort on...
The Importance of Keyword Classification in PPC Marketing
In the process of keyword research and expansion, advertisers must understand that even though keywords all look the same when they are grouped together, they all have different intents and interpretations which require different levels of...
4 Ways to Blend SEO and PPC Data for Better Performance
Most of us in the agency world frequently hear and even talk about the importance of blending organic search data with paid search data, but it seems that no one really knows what that means or how to do it. Nevertheless, aligning your paid...
Google Breaks Down Quality Score – Opportunity for Automation and Alerts?
I just finished reading another excellent blog post by Andrew Goodman from Page Zero Media Imagine my surprise when I discovered that apparently, a few days ago Google, announced they will implement a new way to report on Quality Score by breaking...