I have a New Year’s Resolution this year. I would like to be done with quality score, at least as a primary PPC obsession. I’ve been too deep into it for what seems like two years, and it’s time to move onto something else...
Tag - AdWords
Acquisio AdminMatch Types & Quality Score – The Truth At Last
In the comments to the previous post on Modified Broad Match, Helena Papirnikova asked an interesting question regarding the role of match type in quality score. This is an issue that has been clouded in confusion for some time, and I thought worth...
Modified Expanded Broad Match and More
Is it just me or is everything getting MUCH more complicated? Match types have been a pretty basic element in paid search of late. Other than the seemingly relentless creeping range of broad match over the last few years, and the occasional...
Cut Your AdWords Losses In Half – Guaranteed
Last week I talked about killing unprofitable keywords, and promised a follow up with guidelines on making the all-important pause/delete decision. Before getting to that, however, I want to offer a solution to the problem. One that avoids much of...
Blog Newsletter
Adwords Auto-Suggest in Results?
Doing some research searches today (meaning just searching to see what kind of results appear) I noticed something in the AdWords ads I don’t recall ever seeing before – ads broken down by suggested alternate search queries. My search...
Google AdWords Modified Broad Match Keyword Tool
Google AdWords has just released the Modified Broad Match to the rest of the world. After a successful test in Canada and the UK, they decided to unleash this great new feature to all advertisers. However, implementing this would require a lot of...
mpoirierSecret Truth Series #11 – How AdWords Quality Score Impacts CPC
The Max CPC and quality score of a keyword determine its position, and position and quality score drive actual CPC. So exactly what effect does quality score have on cost? We first answered this question one year ago, in the now famous...
AdWords Search Funnels: The Secret Cost
Last week’s announcement of AdWords Search Funnels is an imporant milestone, legitimizing and expanding the visibility, role, and in many cases capabilities of PPC revenue attribution. Reviewing the basic features and watching the introductory...
The Secret Truth Series #3 – They’re Called Ad Groups
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here. Paid seach campaigns are organized into campaigns and...
Getting Ads on Top in AdWords
Why do some AdWords ads appear on top of the organic listing and not in the right-hand column? So Google can make more money, of course. How do you get your ads to appear on ‘top’? There is no guaranteed path, but here are the relevant...
2009: The Year AdWords Attacked Organic Search
Pundits are already calling 2009 “The Great Recession”. Search marketing has been more recession resistant than other industries, but advertising overall has taken a hit. It’s no surprise, then, that when you look back at the year...
aroubtsovThe Top 9 Blog Posts of 2009
The distinguished accounting firm of Anderson Cooper & Woods have finally tallied the ballots and we have our results. The official top 9 best loved posts from the ClickEquations blog for 2009: The Economics of Quality Score Living In The Past:...