With SMX East underway right now in “the Big Apple”, search marketers are getting up to speed on the latest and greatest updates and insights in the industry, including those from Google. Running from Tuesday to Thursday this week...
With advertisers alarmed at Google’s recent announcement about changes to daily budget in AdWords, we asked experts to weigh in on the situation. Below five of our favorite experts react to the recent update with advice for what this means for...
Google announced that as of October 4th, 2017 advertisers can spend twice their daily budget in AdWords, whether they want to or not. These changes to daily spend configuration has the entire advertiser community all like: via GIPHY To give you a...
Google changed the options available to PPC marketers using the ad rotation settings in AdWords starting on September 25th and rolling out from there. Now instead of 4 options for ad rotation, they are down to just ‘Optimize’ or...
Many of our readers, customers and friends are in the know already about The Acquisio Cares Program that’s been around since 2015. Built off our caring and dedicated volunteer staff, the program helps nonprofit organizations make use of Google...
Consumers make local searches on every device, everywhere, and at every point in the purchase process. Google tells us that 4 out of 5 consumers use search engines to find local information, and that these users are ready to act: 50% of smartphone...
Thank you to Emily Reiffer and our friends at Paid Traffic for sharing this content with the Acquisio team! The search industry has undergone extensive changes over the years. This has presented a number of challenges and the industry continues to...
Consumer expectations are higher than ever, making the jobs of marketers more complex. In response, Google is making marketing in AdWords better and customer experiences smarter with data. Earlier this month in the annual Google Marketing Next Live...
PPC enthusiasts are buzzing about Google’s latest update to their Quality Score reporting, which took effect on Monday, May 15th, 2017. The update gives campaign managers deeper insights and an easier way to understand their Quality Score in AdWords...
Google is launching a new way to advertise on the Google Display Network (GDN). Ads and campaigns devoted to shopping are now on the GDN as part of a recently launched pilot project dubbed “Retail Shopping on Display.” Originally, retail...
Google is making the lives of digital marketers much easier. Or, at least more efficient. As of April 20th, anyone advertising on the Google Display Network (GDN) can set up what’s known as “Smart display campaigns,” a new way to...
Paid search marketing and nonprofit work aren’t mutually exclusive practices, but the former can really help the latter. Through PPC campaigns, a charity or nonprofit organization can spread their message to more people and gain more donations or...