Google AdWords and Microsoft adCenter form what’s known as the Tier-One auction-based, PPC networks — with Adwords dominating. Below these are the Tier-Two networks. These are smaller, often niche-based ad networks that combine keyword or...
Tag - AdWords
Acquisio AdminChapter 4: Why Google has Quality Score (pt2)
This post continues Chapter 4, which began in the previous post. In that post we discussed how Google uses Quality Score to rate keywords and ads on their performance and relevance. We looked at the first of three reasons why they have Quality...
aroubtsovChapter 4: Why Google has Quality Score (pt1)
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. When Google is asked why...
Chapter 3: Reviewing Official Google Quality Score Information
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. The official Google...
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Chapter 1: Quality Score in High Resolution
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Quality Score is a number which...
The Preface: Quality Score in High Resolution
Quality Score is a relatively new and not broadly understood component of Google Adwords. It’s a magic, semi-secret, and constantly changing number that determines when and where your ads appear, and how much you pay for clicks. Google has...
Announcing: Quality Score in High Resolution
Since our Quality Score post series appeared here last November, this blog has spent a lot of time discussing Google Adwords Quality Score. Our Economics of Quality Score has been our most popular post ever – by far. But their remains a log of...
Ask ClickEquations Your Quality Score Questions
Hey, this is Alex. If you follow the ClickEquations Twitter account, you know we’ve been talking about Quality Score and trying to dispel some of the myths and bad information out there. Well, we decided to put the question...
New Google Adwords Match Type: Include
It’s time for a new Match Type. Our friends Broad and Phrase and Exact just aren’t getting the job done anymore. It’s not really their fault – the way people search has changed and they just can’t keep up. Or more...
Google Adwords First Page Bid Estimates Report
While Google’s Adwords Quality Score gets a lot of attention, an important and somewhat related keyword metric – the First Page Bid Estimate – hasn’t had quite as much coverage. I’m going to tackle this one in two...
The Economics of Quality Score
In the paid search world, Quality Score is the new black. Blogs, forums, conferences, and Twitter are full of discussions of what quality score is and how you can optimize it. But the real importance of quality score has been a bit hard to pin down...
Google Quality Score Video
Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a...