The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

The Economics of Quality Score

In the paid search world, Quality Score is the new black. Blogs, forums, conferences, and Twitter are full of discussions of what quality score is and how you can optimize it. But the real importance of quality score has been a bit hard to pin down...

Bidding On Brand Terms

Should you have to pay Google to get traffic on your own brand keywords? Before we answer, let’s define our terminology. By ‘Brand Keywords’ I’m referring to keywords which center around your company name, which in most cases...

Google Quality Score Video

Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a...

Free Content to Learn Paid Search

Hi, this is Alex Cohen, Craig churns out a lot of content about advanced paid search on the blog and in speaking, so I’ve put together the Learn section to make it easy to find all of our longer form educational content. There are 3 major...

Don’t Buy Anything from 1-800-Contacts

I don’t believe firms should have any trademark protection in advertising, online or offline, with the exception of cases where an advertiser attempts to mislead a consumer into thinking they’re visiting or doing business with one...