Okay so it’s 2010 and I think I’m finally officially allowed to be pissed at the future. I don’t care so much about flying cars (I live in Montreal, the drivers here would make anybody fear the age of flying cars), but the Christmas shopping experience I just went through was thoroughly and pitifully outdated.
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2010: When the Searching Part of Finding Things Becomes Obsolete
January 6, 2010 By 4 Comments
He’s Baaaa…aack! Play Super Santa Rider 2 on the Acquisio Website!
December 18, 2009 By 1 Comment
Last year our little Holiday game Super Santa Rider drew well over 1 million visits. This year we want 2 million visits (hence Super Santa Rider 2). This time, we added game play elements that will make the game much more interesting. Now you have to watch out for flying rudolphs, and try to catch mid-air boosts, we added “incoming” power boost and rudolph alerts so you can plan your movements a little more – making the game much less random, And we improved the security on the high score module, so only losers with too much time on their hands should be able to cheat.
Click here to Play Super Santa Rider 2
And don’t forget to let us know how you did and what you think!
From all of us at Acquisio, Happy Holidays and Happy New Year!
Acquisio Co-Founder Richard Couture Gets his H1N1 Shot
December 5, 2009 By 1 Comment
Richard Couture is sporting our Winter 2009 model t-shirt at the “clinic”, getting his H1N1 shot. He looks so happy.
Richard Couture is sporting our Winter 2009 model t-shirt at the "clinic", getting his H1N1 shot. He looks so happy.
The Evolving Google Results Page & How It May Affect Our Perception of Search
December 3, 2009 By 2 Comments
This month those of us who work in the search industry, and I suspect more than a few investors, were passing around a cookie string that altered the way Google’s results pages were displayed:
As ugly as it may be to some traditionalists, the three column layout is a more intuitive ‘web site’ shape, and is going to be intuitive to use for a wide variety of users. This push comes from Marissa Mayer at Google, the VP of Search Product and User Experience, as it is outlined by Danny over at Search Engine Land.
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Max builds himself a little fort
November 22, 2009 By 1 Comment
Boys will be boys – our dear friend Max, clearly upset that he didn’t get an office of his own during our last reshuffle, decided to build his own out of cardboard boxes and old marketing posters.
So cute.
PPC Management Tips
November 13, 2009 By Leave a Comment
In this podcast interview, Marc Poirier, Co-Founder and CMO of Acquisio talk about ad:tech NYC 2009 and he offers some tips to manage your pay per click campaigns, including:
- Keyword evaluation
- Keyword structure
- Landing page optimization
Listen the podcast interview (5 min.)
Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.
Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet
November 9, 2009 By 1 Comment
A Rant, by Naoise Osborne
I have a friend who runs a website for a product that hasn’t been invented yet. Seriously. He’s a smart guy who’s half domainer and half lazy SEO (god blesss ‘im), and a while back he decided that digital wall calendars are a product that must, one day, be invented.
Being an SEO he also realized that even now people are searching for them, expecting them to exist – So he went out and bought digitalwallcalendars.com and electronicwallcalendars.com, and made them into really basic info sites, acknowledging that there is demand for this product, so someone please make it (Tungle you hear that? Call me, I’m in Montreal, this should be your business plan).
He runs Adsense. The ads, quite obviously, cannot have much of anything to do with digital wall calendars, because … THEY DON’T FREAKING EXIST, but he admits to me that he’s reluctant to add much of any more content to the site, because for whatever reason, incomprehensible to him, people are actually clicking the ads. Why change that?
The sad fact of the matter is that a lot of the ad networks and websites that display them pander to, and are utilized, by web morons – people who barely understand that they’re clicking on an advertisement when they do. These ad networks are embracing the lowest common denominator, and even taking advantage of them. Website owners profit, and have no incentive to change the woeful status quo. [Read more...]
3 Easy Ways to Gain Clearer Insight with Google Analytics and Improve your PPC Campaigns
November 2, 2009 By 3 Comments
I consider the use of a solid modern analytics solution a basic necessity when running any type of search campaign, paid or otherwise, and require it of all the websites I work closely with. In the past it was much harder to gain actionable insight from these tools, but now I spend as much of my time helping people learn how to fish, as I do fishing for insights myself.
My preferred tool, and what essentially enables this, is Google Analytics. I value ease of access to interesting and useful data, and how quickly novices can become familiar and productive with the tool.
Google Analytics can be the lazy webmaster’s best friend (and I like to be lazy in bulk, it keeps me busy) without any tinkering, but can also be an extremely of an insightful tool for people who decide to go beyond looking at numbers, towards an interpretation of them, with a wee bit of config (and there is craziness beyond the basics, but let’s not go bonkers just yet). [Read more...]
Forward and Backward; Musings on Librarianship and the Future of Search
October 25, 2009 By 1 Comment
Naoise’s Note: This is a guest post by Cathy Camper, a librarian for the Multnomah County Library, in Portland, OR. Cathy’s work has appeared in places such as Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Lambda Book Reports, Utne Reader and Giant Robot. Full bio at the end of the post, or visit www.cathycamper.com – Thanks for the amazing contribution to the Acquisio Blog Cathy! (p.s. – I take full responsibility if wordpress has prevented me from displaying your article in as nicely presented formatting as it was provided to me, my apologies, but I can’t access the css to indent your paragraphs).
Forward and Backward; Musings on Librarianship and the Future of Search
By Cathy Camper
This article is written in response to Naoise Osborne’s engaging post “Nine Ways the Internet Could Change that Would Make Search as We Know it Obsolete” (August 26, 2009). As I read it, I had an eerie feeling that for me, a librarian, the future he described is my now. I posted a response, and Naoise invited me to write about search from a librarian’s viewpoint. So here I am.
Disclaimers first: like Naoise, I’m not a futurist, and unlike some of my colleagues, my job is to help people find what they want, not to work on the technical side of search, search engine optimization or search innovation. [Read more...]
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