Many companies have multiple online advertising channels running as the same time. The goal of this is to drive sales, reinforce brand awareness and harness returning visitors and lifetime customers to their offering. However, over time it becomes more and more difficult to try and manage each and every channel to prevent overlapping. This cannot be more evident when it comes to Affiliate Marketing and PPC.
I have not only heard the horror stories, I have lived them personally, and it’s a major pain in the arse that needs to be handled very delicately. When a client has an Affiliate Program along with their own PPC Strategy, it’s imperative to create redefined rules to ensure whether running both strategies makes business sense….