Marketers adapt to the ever changing landscape of paid media. Stay informed on search, social and display PPC industry updates here.
Category - Updates
Marketers adapt to the ever changing landscape of paid media. Stay informed on search, social and display PPC industry updates here.
fshovlinAdWords Call-Only Ads Come to Acquisio!
Does your business value phone calls more than website clicks? Wouldn’t it be great to help encourage those searching for local businesses like yours to call you, rather than click to a website you may be less than proud of. In that case, call...
Jillian ZacchiaAcquisio Supports Bing Ads Unified Device Targeting
Acquisio is glad to announce support for Bing Ads’ Unified Device Targeting as of March 23, 2015. Unified Device Targeting in Bing Ads now makes it so all Bing Ads campaigns and ad groups will automatically target all devices: smartphones, tablets...
mlossowskiAcquisio to Support AdWords Upgraded URLs
Last February 9th, AdWords announced the general release of their new “upgraded URL” feature. Many Acquisio users have wondered how this important change will impact their campaigns within Acquisio, so we decide to clarify things for our users, to...
Blog Newsletter
Acquisio’s New Categorizer Pivot Table
Having lots of data in one place is great, and aggregated data is one of the major benefits of the Acquisio platform, but it’s equally important to be able to organize that data in a meaningful way, to better understand its significance. To expand...
Acquisio’s New Bulk Bid Adjustment for Mobile
Want to streamline work processes, centralize workflows and improve productivity? Who doesn’t! With Acquisio’s latest feature, mobile bid adjustment for bulk edit, we now let you bundle all your mobile bid changes from many ad groups...
Bing, Growing its Appeal with Universal Event Tracking
Last week Bing announced the launch of Universal Event Tracking (UET) to allow advertisers to effectively define and track their business goals. About Universal Event Tracking According to Bing, UET will help advertisers understand: Which ad...
New AdWords Feature: Ad Customizers
Google announced Ad Customizers yesterday, September 25, a new AdWords feature that allows advertisers to do exactly what the name implies: customize their ads (very creative, Google). The twist is that you can now dynamically customize your ads in...
Upgraded Campaigns for Google’s Search Network with Display Select
Get ready for another mandatory Google upgrade! Tomorrow, September 16, 2014, there will be a forced upgrade in Google AdWords where all “Search and Display Networks” campaign types will become “Search Network with Display Select” campaigns. But no...
Bing Ads Express – There’s Still Hope
With the recent announcement that Bing Ads Express is shutting down, Marc Poirier, Acquisio founder and SEM expert, looks into what went wrong and offers his suggestions on how Bing could turn the tables and potentially revive the Express Ads...
Microsoft’s Free Windows OS + Bing Ads Could Change Everything
In a world where Google is a common verb and where Apple iPads are toddlers’ favorite toys, it’s hard to imagine anything that can crumble the Google/Apple empire. But there’s been a new development, one that could potentially turn into a digital...