Category: Social Media

Digital Advertising Industry Updates – Blink and You’ll Miss Them!

October 14, 2016 John Lee AdWords Updates, Bing Updates, Display Advertising, Publishers, SEM, Social Media No Comments

Digital Advertising Industry Updates

The final week of September was the annual celebration of all things advertising with AdWeek in NYC. Big players in advertising use this time to make big splashy announcements. For the 2nd straight year, Google stole the spotlight with announcements for new AdWords features (in 2015 they announced customer match...

Could Target Canada have saved itself with social?

February 3, 2015 Chris Doran Social Media No Comments

acquisio target blog

Recently, I did some research on Target pulling out of Canada for a DigiDay article and wanted to share some insights and social strategies that may have saved the retailer's Canadian division.First, because I’m based in the United States, I didn’t have the opportunity to get first-hand experience so I set...

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