Category: SEM

Digital Advertising Industry Updates – Blink and You’ll Miss Them!

October 14, 2016 John Lee AdWords Updates, Bing Updates, Display Advertising, Publishers, SEM, Social Media No Comments

Digital Advertising Industry Updates

The final week of September was the annual celebration of all things advertising with AdWeek in NYC. Big players in advertising use this time to make big splashy announcements. For the 2nd straight year, Google stole the spotlight with announcements for new AdWords features (in 2015 they announced customer match...

Acquisio Introduces Promote, an All-in-One Digital Marketing Solution for Small Businesses

November 4, 2015 Sebastien Provencher Digital Marketing for Beginners, Local, Mobile, PPC Marketing, SEM 19 Comments


I’m happy to announce the launch of Acquisio Promote, an all-in-one digital marketing solution for local businesses in need of a digital presence and new customer generation. Why We Created Promote People who have been following my career know that I deeply care about helping local businesses leverage digital marketing...

Google’s Keyword Tool isn’t enough for your Digital Marketing Campaigns

October 5, 2015 Dror Zaifman Digital Marketing for Beginners, Featured, Keywords, Optimization, PPC Marketing, Search Engines, SEM, SEO 1 Comment

adwords keyword research

It used to be that only PPC specialists or marketers running SEO cared about performing keyword research for digital marketing campaigns, but today nearly everyone in digital marketing needs to know how to research keywords. Keywords are more than just SEO When a blogger needs to know what terms are...

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