Category: Search Engines

Google’s Keyword Tool isn’t enough for your Digital Marketing Campaigns

October 5, 2015 Dror Zaifman Digital Marketing for Beginners, Featured, Keywords, Optimization, PPC Marketing, Search Engines, SEM, SEO 1 Comment

adwords keyword research

It used to be that only PPC specialists or marketers running SEO cared about performing keyword research for digital marketing campaigns, but today nearly everyone in digital marketing needs to know how to research keywords. Keywords are more than just SEO When a blogger needs to know what terms are...

Bing Now Supports Automated Rules

June 4, 2015 Francis Shovlin Bing Updates, Search Engines No Comments

bing automated rules

While Google has had this feature for almost five years, I was very excited to see that Bing rolled out Automated Rules on 6/1/2015. These rules are great for automating processes and becoming a more efficient PPC account manager.Here’s what you can automate:Pause/Enable - campaigns, ad groups, ads, and keywordsChange...

6 Tips for Better PPC Analysis

September 23, 2010 Acquisio Admin Search Engines No Comments

This post originally appeared as my column on Search Engine Watch. The idea of a good paid search account is a myth. An account is simply an aggregation of campaigns. Campaigns combine ad groups. Ad groups roll up text ads and keywords. Keywords and text ads exist only to attract...