While slurping hot chocolate (Montreal is frikkin’ cold!) this past week, I’ve been trying to write an epic post on how searcher intent is all too often ironically ignored in the search marketing world. I wanted to write big, elegantly placing keyword based advertising in the larger framework of the all encompassing field of marketing. [...]
Loading ...Have you ever had a client who is crazy for PPC, but is so addicted to the instant gratification it brings that they don’t want to dabble in long-term SEO work? PPC can actually act as a tool to help you ease them into the world of organic search - a little duel-edged work which [...]
Chicago is cold.
There, I said it.
It’s a damn good looking town town, I’m a big F.L.W. fan, but I truly wish the Search Engine Strategies event organizers would do a little climatologically based scheduling. California in the winter months, Chicago in the summer months. That’s all I ask.
Last time I made [...]
During the 2004 US Presidential election race I was actively practicing the art of the American dream, crashing on a friend’s couch on the Big Island of Hawaii. In the two weeks leading up to the vote, as I lazed around on the lanai watching literal local surfers, laptop on lap, marketing things to non-literal [...]
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