Montreal, Canada (PRWEB) July 23, 2010 – Agencies looking for a way to cut costs associated with their clients’ pay-per-click (PPC) advertising are applauding Google’s most recent addition to its Preferred AdWords API Pricing program. Pay-per-click management software creator Acquisio announced today that it has accepted Google’s invitation to join the Preferred Pricing program. Preferred pricing allows Acquisio’s clients to receive free use of the AdWords API based on the amount of AdWords spend they manage.

“Any time we can reduce our costs while maintaining a high level of service, it’s a winning situation,” noted Martin Perron, co-founder of Bloom Search Marketing. “Acquisio’s participation in the Preferred AdWords API Pricing program shows that they’re focused on providing agencies with the most cost-effective bid management solution available. And being included in the program means that Acquisio SEARCH has received Google’s stamp of approval—not the easiest feat to accomplish.”

“For agencies considering PPC software, Acquisio SEARCH should be at the top of your list. And now that it’s part of the Preferred AdWords API Pricing program, choosing Acquisio SEARCH is a no-brainer,” Perron concluded.

Participation in the Pricing program will allow Acquisio SEARCH customers to receive free use of the AdWords API based on the amount of AdWords spend they manage, which will increase their return on investment while simultaneously reducing the overall cost of their paid search activities. Acquisio was accepted into the Preferred AdWords API Pricing program after Google reviewed the Acquisio SEARCH product and found that it met or surpassed a stringent set of more than 60 required functionality criteria.

The announcement follows on the heels of Acquisio’s recent announcement of full integration with Google Analytics, the world’s most popular web analytics program. “Agencies are always searching for ways to work smarter, and for areas in which they can help their clients gain competitive advantage,” said Marc Poirier, co-founder and CMO of Acquisio. “Our integration with Google Analytics means that agencies can have a much clearer picture of how their clients’ AdWords campaigns are faring, and our participation in the Preferred AdWords API Pricing program means that they can maintain or even increase their ad spend, all while saving money on their paid search management.”

About Acquisio
Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include Acquisio Managed Services.

With more than $500MM in ad spend under its management, Acquisio SEARCH is the ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and TravelClick—helping them increase productivity, efficiency and ROI.

The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit www.acquisio.com.

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Montreal, Canada (PRWEB) July 20, 2010

Earlier today, pay-per-click management software creators Acquisio announced additional steps that it is taking to support its international growth.  The company announced that it has opened a new satellite office in Paris, hired a new EMEA Account Director, and that its flagship product Acquisio SEARCH now features integration with the Baidu search engine.

PARIS OFFICE IS ACQUISIO’S FOURTH LOCATION
Acquisio’s new Paris office is its fourth location; the company is headquartered in Montreal, Canada with a satellite office in Toronto, Canada and a US office located in Seattle, Washington. Marc Poirier, co-founder and CMO of Acquisio, believes that the Paris office will help Acquisio more effectively provide service and sales support for the European marketplace.  “The PPC market outside of North America continues to grow, and presents a number of challenges and opportunities for businesses that want to capture the eyes and the euros, pounds, and yen of consumers and businesses in these areas.  Our European presence will allow us to more effectively gauge and respond to the needs of businesses throughout this region, and shows our dedication to  helping digital and interactive agencies in Europe and beyond to more effectively and efficiently manage their clients’ PPC needs,” said Poirier.

CAVALLIER NAMED EMEA ACCOUNT DIRECTOR
Also announced was the hiring of Ted Cavallier.  Cavallier will serve as Acquisio’s EMEA Account Director, where he will be responsible for providing client sales and support services for the EMEA region, as well as handling business development opportunities within the area.  Prior to joining Acquisio, Cavallier served as Performance Marketing International Account Manager at global communications agency Isobar, where he developed and presented PPC strategies and managed strategic clients, all while serving as the company’s main contact for international client relations.  Cavallier’s previous work experience also included positions within the financial services and consumer products industries.

ACQUISIO SEARCH FEATURES INTEGRATION WITH CHINESE SEARCH GIANT BAIDU
The company’s international expansion is also mirrored in its product, Acquisio SEARCH.  Earlier this week, Acquisio SEARCH added Baidu to the list of search engines from which it can access data.  Baidu is China’s most popular search engine and the 6th most popular website in the world, according to website monitoring service Alexa. “Thanks to our Baidu integration, Acquisio SEARCH customers can now pull data directly from their Baidu accounts and can analyze and view the data in all of Acquisio SEARCH’s reports,” noted Poirier.  “Agencies with clients interested in getting in front of the world’s largest Internet audience will certainly appreciate the ability to better manage their pay-per-click campaigns and improve conversion rates.  And, with Acquisio SEARCH’s client-focused reports, it will be easy for agencies to show clients the value of all of their online campaigns, including those through Baidu.”

About Acquisio
Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include Acquisio Managed Services.

With more than $500MM in ad spend under its management, Acquisio SEARCH is the ad management solution preferred by advertising and marketing agencies.  Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., Aim Clear, Page Zero, Find Me Faster, Leverage Marketing, and TravelClick—providing them with increased productivity, efficiency and ROI.

The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit www.acquisio.com.

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Montreal, Canada and Ventura, California–(PRWeb)—June 22, 2010

Tracking customers throughout the sales cycle and the sales funnel presents challenges for even the savviest marketer—until now. For online marketers interested in a truly integrated search and display marketing technology solution, a recent partnership announced by PPC management software provider Acquisio and display buying platform The Trade Desk provides the streamlined solution they’ve been seeking. The partnership creates a long-term relationship between industry leading advertising management platform Acquisio SEARCH and the display buying platform The Trade Desk, founded by Jeff Green.

Green is a display ad veteran and founder of AdECN, the successful ad exchange that was purchased by Microsoft in 2007. Green is largely credited with pioneering the ad exchange space and the concept of Real-Time Bidding (RTB), believed by many to be the way that the majority of online impressions will be sold in the future. Green founded the ad exchange AdECN in 2004 and successfully ran the independent company until it was purchased by Microsoft Corporation in 2007. Green stayed on as Micrsoft’s AdECN Chief Operating Officer until 2009 when he departed to begin developing The Trade Desk.

Clients Benefit from Technology Partnership
“Our clients are the winners as a result of this partnership,” said Marc Poirier, co-founder and CMO of Acquisio. “Now, the entire world of display advertising is at their fingertips—and purchasing and managing bids can all be effectively and efficiently accomplished without having to leave the Acquisio SEARCH platform. Our customers have been asking us for the ability to track their display advertising with the accuracy and deep insights that Acquisio SEARCH provides, and by combining the robust yet easy-to-use feature set found in Acquisio SEARCH with the incomparable display buying platform that Jeff and his team have created, I think we’ve given customers more than they could have imagined.”

Unlike other companies that claim to offer integrated search and display marketing, Acquisio and The Trade Desk actually deliver. “We’ve seen other companies in the industry that have tried to add display management to their agency service offerings, and have delivered mediocre results. We decided to combine our expertise in search advertising and reporting technology with the unparalleled display ad experience offered by The Trade Desk. This ensures that we’re able to provide our customers with the best of both search and display advertising, built on solid technology, rather than diluting our focus and commitment to building the world’s best search tools,” Poirier noted.

“There’s no denying that display advertising has been through a tremendous evolution and that for marketers to be successful, their media mix should include smart display ad buys. Our focus is on helping marketers buy all kinds of display ads, including but not limited to inventory available through Real Time Bidding (RTB). We understand that there’s no data more valuable than the data that comes directly from a customer, and by partnering with Acquisio, we’re focusing on measuring and reporting on the data that happens at the bottom of the sales funnel, arguably the most important data available,” said Green, founder and CEO of The Trade Desk.

Via the partnership, Acquisio SEARCH clients will receive cross-channel attribution and ad serving capabilities, including ad tracking, so they can manage their entire sales funnel, tracking ad views, clicks and conversions across search engines and channels such as display, social media, SEO, email, video and mobile. Additionally, Acquisio SEARCH and The Trade Desk clients will also enjoy unfettered visibility and use of their data. “Unlike most other buy-side platforms, we’re taking a customer-focused approach to data rights management, providing our users with open access to all of their tracking data without hidden fees or tedious data procurement processes,” noted Green.

Users who need assistance will also benefit from a streamlined support process aimed at connecting users with expert advice and guidance as quickly as possible. Depending on the customer’s needs or issues, support experts from Acquisio and The Trade Desk will be able to assist with support questions.

“We’re delighted to be working with Jeff and The Trade Desk,” said Poirier. “As our customers were requesting that we add display and functionality to our offerings and we were exploring our options, it quickly became clear that his company’s knowledge of the marketplace and insights into the future of display advertising brings a competitive advantage to our customers.”

About The Trade Desk
The Trade Desk is the premier buying platform for digital media. Its flagship product, The DESK, enables marketers to buy display media similarly to the way SEMs buy search. The platform provides stand alone tracking and reporting, which empowers marketers with a holistic view of the purchase funnel. The Trade Desk also enables unprecedented data rights management, protecting data for marketers so that they can monetize and reuse data safely without risk.

The company is based in Ventura, California with a satellite office in New York City. For more information visit www.thetradedesk.com.

About Acquisio
Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include Acquisio Managed Services.

With more than $450MM in ad spend under its management, Acquisio SEARCH is the ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and TravelClick—providing them with increased productivity, efficiency and ROI.

The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit www.acquisio.com.

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Montreal, Canada and Toronto, Canada–(PRWeb)—June 9, 2010—PPC management software provider Acquisio today announced at SES Toronto a full integration between the Acquisio SEARCH ad management platform and Google Analytics, the world’s most popular web analytics solution. The Google Analytics Connector, built into Acqusio SEARCH, lets marketers view, analyze and report on all of their valuable Google Analytics data within the Acquisio SEARCH platform.  The full integration is the first of its kind between Google Analytics and an ad management software platform.  Acquisio will be providing demos of the new functionality throughout the SES Toronto conference at booth# 18.

Acquisio SEARCH’s Google Analytics Connector makes use of the Google API to pull metrics information from Google Analytics into Acquisio SEARCH, where it can be combined with other information to create a variety of metrics that marketers have previously been unable to measure without tedious and error-prone calculations.  Because of the deep integration, advertisers can now measure campaign effectiveness and ROI based on an additional 150 metrics.  Metrics that Acquisio SEARCH automatically calculates include:

• Cost per transaction
• Cost per visit
• Cost per page view
• Pageviews per click
• Revenue per click
• Return on Ad Spend (ROAS)
• Cost per Goal (1 to 20)

The Google Analytics Connector seamlessly incorporates every valuable metric from an advertiser’s Google Analytics profile and maps it to the appropriate keywords and ads in associated PPC campaigns.  Additionally, Acquisio SEARCH now features a large selection of calculated columns designed to provide the deep analysis that marketers demand.  Marketers can add single or multiple Google Analytics profiles to their Acquisio SEARCH accounts, and Acquisio SEARCH will automatically encode the URLs of any new keywords you add to your Google Analytics campaigns through the Acquisio SEARCH platform.

“For marketers who have struggled and spent hours creating workarounds to get Google Analytics’ detailed statistics into your existing pay-per-click reports, the Google Analytics Connector will be a lifesaver,” said Marc Poirier, Chief Marketing Officer of Acquisio.  “Acquisio SEARCH customers can now access and work with Google Analytics data without ever needing to leave our platform.  Having all of this deep information in one place gives marketers a huge competitive advantage, and also means a sizable time savings when it comes to campaign management and reporting.”

COMPANY HAS MULTIFACETED PRESENCE AT SES TORONTO

On Thursday, June 10 from 5:10 until 5:30 PM, Acquisio’s Director of Canadian Sales Mark Lajoie will unveil the “5 Secret PPC Metrics You Don’t Want to Miss” in the SES Theater, located in the exhibit hall.  During this quick presentation, Lajoie will highlight 5 of the brand new metrics that Acquisio SEARCH is able to provide as a result of its Google Analytics integration.  “It’s worth grabbing your drink and then bringing it over to the theater for this presentation,” says Poirier.  “I can practically guarantee you’ll be impressed with what you see.”

Additionally, Acquisio’s Internet Marketing Manager Noran El-Shinnawy will be speaking on “Meaningful SEM Metrics” from 11:45 AM until 12:45 PM on June 11, and will also be providing best practices information and practical advice during the “Search Ads and Landing Pages Clinic,” taking place from 1:45 until 2:45 PM on the same day.

About SES
Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

About Acquisio

Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include Acquisio Managed Services.

With more than $450MM in ad spend under its management, Acquisio SEARCH is the ad management solution preferred by advertising and marketing agencies.  Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and TravelClick—providing them with increased productivity, efficiency and ROI.
The company is based in Montreal, Quebec with a satellite office in Seattle, Washington.  For more information, visit www.acquisio.com.

Toronto, Canada (PRWEB) April 8, 2010 — Advertisers and their agencies need to share valuable data on campaign performance metrics, but often the two are out of sync because they are using different analytics toolkits. At SMX Toronto, Acquisio, a technology and thought leader in pay-per-click management and productivity solutions for interactive agencies, will provide insight into how to achieve collaboration in data analysis, from both the client and agency side.

Charts and graphs are nice, but your analysis of what all those metrics mean is what brings value to a client. And plain English helps!

Marc Poirier, founder and Chief Marketing Officer for Acquisio, will speak about “Unlocking the Toolkit: Enhancing Client/Agency Collaboration” from 1 PM to 2:30 PM, Friday, April 9. Joining him in the session are Michael Seaton, Head of Digital Marketing, CNIB, and Mike Suh, Search Engine Marketing Specialist, Coastal Contacts.

“Marketers and agencies are often using different solutions for different metrics. While marketers may be measuring conversion rates, for example, agencies are focusing on ad impressions or clickthroughs. During our session at SMX Toronto, we will offer suggestions on how to improve reporting and to better align data so clients receive more value, and agencies more collaboration,” said Poirier.

Reporting is key, said Poirier. “To truly work collaboratively, we need to know what type of reporting the client wants and provide those reports with timely analysis. Often, reports are the main means of communication between an agency and client. It may sound basic, but with agency budgets scrutinized more than ever, working more closely and giving the client the reports they want can help agencies keep the business, and clients get business,” said Poirier.

Acquisio will also speak about the benefits of report automation as a means of aligning data between agencies and clients. Client KPIs (Key Performance Indicators) and dashboards can also help streamline reporting and engage the client more in data analysis, noted Poirier. Lastly, data is only as good as the analysis it enables, said Poirier. “Charts and graphs are nice, but your analysis of what all those metrics mean is what brings value to a client. And plain English helps!”

About Acquisio
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a provider of pay-per-click tools designed for interactive agencies. Acquisio’s suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management.

Acquisio’s ease of use and powerful feature set are attracting some of the world’s best-known interactive and search marketing firms, including Bruce Clay, SEO inc, Page Zero Media, Leverage Marketing, Media Whiz and Yellow Pages Group.

The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit www.acquisio.com.

Montreal, Quebec (PRWEB) March 22, 2010 — Acquisio, a technology and thought leader in pay-per-click management and productivity solutions for interactive agencies, announced today the hiring of Alexandre Pelletier as the company’s new Marketing Director, and Mark Lajoie as the company’s new Director of Sales, Canada.

They perfectly complement the existing team, and will help Acquisio as it continues to set the standard for agency-focused PPC management.

“We’re delighted to add two superstars to our already stellar marketing and sales team,” said Marc Poirier, founder and Chief Marketing Officer for Acquisio. “Alexandre brings a strong background in lead management and social media, and Mark has extensive sales expertise working with some of the nation’s top technology leaders, including TELUS and Yahoo! Canada. They perfectly complement the existing team, and will help Acquisio as it continues to set the standard for agency-focused PPC management.”

As Acquisio’s new Marketing Director, Alexandre Pelletier will be responsible for implementing the company’s short- and long-term marketing initiatives. Prior to joining Acquisio, Alexandre provided Salesforce and Marketo consulting services. Before becoming an independent consultant, Alexandre served as Senior Director of Online Marketing at enterprise search technology leader Coveo. Alexandre also has extensive entrepreneurial experience, founding and managing customer acquisition company Emovendo and Webfin.com, at one time Quebec’s largest financial website that was later sold to Quebec’s largest media company, Quebecor Media.

Mark Lajoie joins Acquisio as its new Director of Sales for Canada. In this role, he will be responsible for setting sales strategy for the region, in addition to overseeing day-to-day sales activities. Mark comes to Acquisio from Yahoo! Canada, where he served as a Senior Account Executive. Before working with Yahoo! Canada, Mark worked as an Account Manager at directional advertising agency DAC Group Digital, and an eSolutions Strategist at TELUS Web Solutions, one of Canada’s leading telecommunications companies.

About Acquisio
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a provider of pay-per-click tools designed for interactive agencies.

Acquisio’s suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management.

Acquisio’s ease of use and powerful feature set are attracting some of the world’s best-known interactive and search marketing firms, including Bruce Clay, SEO inc, Page Zero Media, Leverage Marketing, Media Whiz and Yellow Pages Group.

The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit www.acquisio.com.

(PRWEB) February 23, 2010 — Digital agencies frustrated with the time-consuming and error-inducing transfer of data between their current and historical DoubleClick DART tracking data and their pay-per-click (PPC) management software now have an alternative. Acquisio, a technology and thought leader in pay-per-click management and productivity solutions for interactive agencies, announced today the latest version of its Acquisio SEARCH platform, featuring seamless integration with DoubleClick DART tracking data. The integration will allow agencies to leverage the power of their DART tracking data within the Acquisio SEARCH application, eliminating the need to transfer files, manually encode URLs, or sync data.

Acquisio’s DART integration is a huge stride for agencies seeking to build a dashboard for their own use or a reporting platform for client communications.

“This level of deep integration with the API is completely unprecedented,” said Marc Poirier, co-founder and Chief Marketing Office at Acquisio. “Our clients rely on their DoubleClick DART data to make advertising decisions that directly impact their budgets and their bottom line. Through our seamless integration, we’re allowing agencies for the first time to have unfettered access to all of their important data in one place, without forcing advertising managers to decide between having accurate data or having easily accessible data—now they can have both.”

“Integrated marketing plans are the hot topic throughout digital marketing today. But without data integration, agencies are hampered in their efforts to walk that walk,” said Andrew Goodman, Acquisio client and founder of Page Zero Media. “Acquisio’s DART integration is a huge stride for agencies seeking to build a dashboard for their own use or a reporting platform for client communications. As the leading technology for managing display advertising, DART integration isn’t just a good idea, it’s a must. It’s a big plus that Acquisio’s solution allows us to keep the existing tagging on client sites, and the history of clicks and conversions. Full historical data means a fuller picture of performance trends and revenue attribution.”

Acquisio’s DoubleClick DART integration eliminates the need for advertisers to retag their websites with additional tracking scripts. The new functionality allows for automatic and transparent URL encoding, in addition to automatically syncing all spotlight activity stats, such as conversions and revenue data. “The entire DART upgrade was developed from the agency point-of-view,” noted Poirier. “Acquisio is giving busy advertising managers the tools they need to reduce the amount of time spent gathering and manipulating data. Managers can now focus more on analysis, which is what their clients really need. Acquisio frees up time for them to focus on valuable data, and thus make better campaign decisions that will ultimately bring their clients a larger ROI.”

Additional Features: KPI Graphs on Client Reports, Double-Byte Language Support
In addition to the DoubleClick DART integration, Acquisio SEARCH’s latest release also features upgrades to the application’s reporting. Acquisio users are now able to add KPI graphs to their client reports, providing customers with valuable visual insights into the performance of key indicators. Also, Acquisio SEARCH now supports double-byte characters in client PDF reports, making it possible to export client reports in a range of double-byte languages including Chinese.

About Acquisio
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a provider of pay-per-click tools designed for interactive agencies.
Acquisio’s suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management.

Acquisio’s ease of use and powerful feature set are attracting some of the world’s best-known interactive and search marketing firms, including SEO inc, Leverage Marketing, and Yellow Pages Group.

The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit www.acquisio.com.

Cleveland, OH (PRWEB) February 22, 2010 — Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced a partnership with Acquisio, a leading developer of pay-per-click (PPC) management tools for agencies. These pay-per-click management tools allow customers of Google Adwords, Microsoft AdCenter and Yahoo! Search Marketing to optimize their campaign spending with a full picture of both online and offline conversions.

The partnership allows customers to visualize a powerful marketing picture which illuminates how paid search traffic is driving phone calls. For the first time ever, Acquisio clients have the power to capture a treasure-trove of data about phone conversions from customer browsing through to the completed sale.

“If even five to 10 percent of your conversions happen over the phone, call tracking is imperative for maximizing returns from your PPC spending. Mongoose Metrics’ call tracking data provides clients with intelligence about which campaigns, keywords and marketing tactics are driving calls, and, more importantly, whether those calls are generating revenue,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.

Acquisio and Mongoose Metrics share a number of clients and the partnership leverages both companies’ existing assets to provide more value to those clients.

“We integrated Mongoose Metrics’ call tracking data into Acquisio so our clients can manage PPC campaigns based on performance, which also includes phone calls they receive. By integrating Mongoose Metrics, we’ve made our powerful PPC management tool even more powerful, because we’re providing agencies the information they need to tie together their clients’ online campaigns and corresponding telephone or call center activities,” says Marc Poirier, co-founder and chief marketing officer for Acquisio.

Call tracking enables businesses to answer formerly mysterious marketing questions such as:

• Do my Web marketing campaigns generate phone calls?
• Do these phone calls generate revenue?
• Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
• Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst™ as well as PPC management solutions like Acquisio. The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, Mongoose Metrics introduced local and toll-free call tracking across Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496.

About Acquisio
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a leading provider of pay-per-click tools designed for interactive agencies. Acquisio’s suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management. Acquisio’s ease of use and powerful feature set are attracting some of the world’s best-known interactive and search marketing firms, including SEO Inc., Leverage Marketing, and Yellow Pages Group. The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit www.acquisio.com.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure — but also analyze — offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

Montreal, QC (PRWEB) August 10, 2009 — Acquisio inc., a leading provider of Paid Search Management Software, today announced it has entered into a definitive agreement to acquire all assets of privately held Emovendo, including its flagship product, landing page application PageVester. The terms of the deal were not disclosed.

“We’re thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain control over the part of their marketing campaigns which has been in the hands of IT for so long, the infamous landing page,” says Marc Poirier, Co-Founder of Acquisio.

“This technology allows marketers with absolutely no design or IT skills to assemble professional looking, dynamic landing pages, complete with forms, validation rules, and so much more. The application is also fully integrated with salesforce.com and can automatically feed it with every new captured lead,” explains Martin Le Sauteur, CEO at Acquisio.

We’re thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain control over the part of their marketing campaigns which has been in the hands of IT for so long, the infamous landing page

Marketers using the Acquisio SEARCH platform will now have complete control over the entire cycle of their clients’ marketing campaigns. Alexandre Pelletier, founder and former CEO of Emovendo, says “Not only does PageVester allow users to rapidly build and deploy professional landing pages, it also supports the creation and management of A/B tests with Google Website Optimizer”. A/B tests allow marketers to present alternating versions of the same page to its site visitors in order to determine which one provides the best ROI.

Marc Poirier adds “Tweaking ad copy and bids is essential stuff, but it will only take you so far. You need to work on post-click activity. This is where PageVester comes in. It delivers instant value to its users by simplifying landing page creation and A/B test implementation.”

About Acquisio
Acquisio is the creator of Acquisio SEARCH, a Software-as-a-Service solution designed specifically for on-line advertising agencies managing pay-per-click campaigns on Google, Yahoo and BING. Acquisio’s set of applications empowers campaign managers, allowing them to spend less time building and launching campaigns, and spend more time on strategy and intelligent campaign refinement.

Contact:
Marc Poirier, Chief Marketing Officer
Acquisio inc.
450.465.2631 x210

This year the show was held at the Sheraton downtown on Queen street, it was a much smaller venue than all previous years. The carpets were incredibly ugly but the internet access was really fast – possibly for the first time in 30 shows. The Sheraton hotel in general of course is great, the rooms were fantastic, Trader’s bar serves great beverages and hotwire got us rooms for $76 instead of the show special of $199 (hint – if you travel lots and don’t use hotwire I bet you’re wasting thousands of dollars).

On Monday night after the first day of the show we held the first ever Acquisio party, which was co-sponsored by our good friends at Page Zero Media and NVI Solutions – Andrew and Mona at Page Zero actually did all the work (thanks a lot guys!). The event was held at the Drake Hotel on Queen, on 2 floors including a rooftop terrasse, we had about 160 guests who stayed with us til well into the next day, and we managed to actually drink as if we were 300. The party was memorablke, the food was excellent, especially the sliders and the fries.

On Tuesday I had my first official speaking engagement in a non-sponsored session. Subject was Canada specific issues in paid search. I outlined 4 main issues:

• Small market
• 2 currencies on multiple search engines
• 2 official languages
• Rogue american advertisers

Other speakers on the panel were:

Ari Shomair, Director of Marketing Optimization, henderson bas
Guillaume Bouchard, Co-founder and CEO, NVI
Heather Dougherty, Research Director, Hitwise

We should be back next year for another great canadian search marketing show.