In this podcast interview, Marc Poirier, Co-Founder and CMO of Acquisio talk about ad:tech NYC 2009 and he offers some tips to manage your pay per click campaigns, including:
Keyword evaluation
Keyword structure
Landing page optimization
Listen the podcast interview (5 min.)
Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.
In this podcast interview, Marc Poirier, Acquisio CMO & Co-founder, discusses the 3 main challenges agencies are facing when managing paid search campaigns for their clients
Time spent on reporting
Day-to-day campaign management
Client KPI and budget tracking
He also explains how Acquisio’s PPC management software helps solve these issues with:
Automated reporting
Bulk editing
KPI and Budget Tracking
Campaign automation
Listen the podcast [...]
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