Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Greg Meyers, aka SEMGeek, posted an exclusive Q&A with ClickEquations President & Founder Craig Danuloff. Read the interview to Craig’s take on the PPC market and what differentiates ClickEquations from the competition. Here’s a...
This week on PPC Rockstars Mr. David Szetela and I get serious about AdWords Quality Score. Listen in, but this one is not for the faint-at-heart. Available at Webmaster Radio or on iTunes.
It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says. Earlier this year, Craig had a chance to sit down with Avinash,
That title is a trick, I’m mostly a beginner myself when it comes to multivariate – it was basically beyond my reach before Google decided to eviscerate the proletariat and release Google Website Optimizer tool (GWO) – killing...
Last week in Occam’s Razor, Avinash Kaushik discussed our ‘What’s Changed’ reports, which make it easy to see which campaigns, ad groups, or keywords are doing better or worse than they were previously. These reports showcase...
CTR optimization is all about testing. The synergy between the keyphrase someone looks for and the ad that you present them is vital (not forgetting the keyword that triggers the ad in your account, and the space between the search term and searcher...
Recently our friend and advisor Avinash Kaushik wrote a blog post in which he used ClickEquations Analyst to showcase a number of advanced analyses for paid search. Each of these used a report or dashboard which is provided to all ClickEquations...
Last week our friend and advisor Avinash Kaushik put up another of his legendary blog posts, and we’re pleased and honored to say it features paid search analysis done in ClickEquations Analyst. In the post Avinash looks at five different...
The definition of Quality Score, as provided by Google themselves, seems to almost revolve around this mysterious ineffable quality called relevancy: “The AdWords system calculates a ‘Quality Score’ for each of your keywords. It...
On 3 panels at SMX-Advanced/Seattle, the preso’s are due soon. Work. 2 do. See you at the Quality Score, Match Type, and Text Ad Sessions. RT @JezChatfield: AdWords Extended Search Query Report Limitations – Google has it backwards. RT...
PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords. Well what happens post-click actually...
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Naoise Osborne