Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
For much of last year, regular readers of this blog know that we’ve talked about the idea of ‘High-Resolution PPC’. High-Resolution PPC is about clarity. It’s about removing the confusion surrounding how things work, which...
Every time someone executes a search, they’re asking a question. They search because they want to learn about something. Or find out where something is. Or discover who has it or knows about it. They may just be curious. Or the question may...
As promised, we continued counting ballots, and now can announce the top 3 blog post series of 2009 from The ClickEquations Blog. Here they are: #1 – Impression Share Deep Dive (Parts I, II, and III) #2 – Thoughts on Revenue Allocation...
Pundits are already calling 2009 “The Great Recession”. Search marketing has been more recession resistant than other industries, but advertising overall has taken a hit. It’s no surprise, then, that when you look back at the year...
The distinguished accounting firm of Anderson Cooper & Woods have finally tallied the ballots and we have our results. The official top 9 best loved posts from the ClickEquations blog for 2009: The Economics of Quality Score Living In The Past:...
This month those of us who work in the search industry, and I suspect more than a few investors, were passing around a cookie string that altered the way Google’s results pages were displayed: As ugly as it may be to some traditionalists, the...
Cyber Monday is over, but the damage it could have done to your paid search campaigns isn’t. The National Retail Federation estimates that 11 million more people planned to shop on Cyber Monday, a 14% over last year. This is just the beginning...
Google AdWords and Microsoft adCenter form what’s known as the Tier-One auction-based, PPC networks — with Adwords dominating. Below these are the Tier-Two networks. These are smaller, often niche-based ad networks that combine keyword or...
In this Listen the podcast interview (5 min.)
Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.
I consider the use of a solid modern analytics solution a basic necessity when running any type of search campaign, paid or otherwise, and require it of all the websites I work closely with. In the past it was much harder to gain actionable insight...
Recently we’ve done interviews with some of our favorite PPC bloggers, and some of the results are now live online. The first is with Greg Meyers, who recently published Part-I of a discussion of Paid search: art or science? An Excerpt: “There...
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