Category: AdWords Updates

Digital Advertising Industry Updates – Blink and You’ll Miss Them!

October 14, 2016 John Lee AdWords Updates, Bing Updates, Display Advertising, Publishers, SEM, Social Media No Comments

Digital Advertising Industry Updates

The final week of September was the annual celebration of all things advertising with AdWeek in NYC. Big players in advertising use this time to make big splashy announcements. For the 2nd straight year, Google stole the spotlight with announcements for new AdWords features (in 2015 they announced customer match...

5 Ways to Apply Google’s Customer Match

October 22, 2015 Francis Shovlin AdWords Updates 4 Comments

google custom audiences

Google’s latest release, Customer Match, comes not as a surprise to those familiar with Facebook and Twitter’s Custom Audiences, but as a welcoming trick...I mean treat. A welcoming treat. It allows advertisers to target users based on their email address via Google search, Gmail, and YouTube. There are quite a...

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