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Author Archives: Naoise Osborne

2010: When the Searching Part of Finding Things Becomes Obsolete

Okay so it’s 2010 and I think I’m finally officially allowed to be pissed at the future. I don’t care so much about flying cars (I live in Montreal, the drivers here would make anybody fear the age of flying cars), but the Christmas shopping experience I just went through was thoroughly and pitifully outdated.

Posted in Uncategorized | 3 Comments

The Evolving Google Results Page & How It May Affect Our Perception of Search

This month those of us who work in the search industry, and I suspect more than a few investors, were passing around a cookie string that altered the way Google’s results pages were displayed:

As ugly as it may be to some traditionalists, the three column layout is a more intuitive ‘web site’ shape, and is [...]

Posted in Searching | 2 Comments

Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet

A Rant, by Naoise Osborne
I have a friend who runs a website for a product that hasn’t been invented yet. Seriously. He’s a smart guy who’s half domainer and half lazy SEO (god blesss ‘im), and a while back he decided that digital wall calendars are a product that must, one day, be invented.
Being an [...]

Posted in Foo | 1 Comment

3 Easy Ways to Gain Clearer Insight with Google Analytics and Improve your PPC Campaigns

I consider the use of a solid modern analytics solution a basic necessity when running any type of search campaign, paid or otherwise, and require it of all the websites I work closely with. In the past it was much harder to gain actionable insight from these tools, but now I spend as much of [...]

Posted in PPC | 3 Comments

Forward and Backward; Musings on Librarianship and the Future of Search

Naoise’s Note: This is a guest post by Cathy Camper, a librarian for the Multnomah County Library, in Portland, OR. Cathy’s work has appeared in places such as Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Lambda Book Reports, Utne Reader and Giant Robot. Full bio at the end of the post, or visit www.cathycamper.com [...]

Posted in Uncategorized | 1 Comment

The Old, Ignorant Politician’s Guide to Search Marketing for Your Election Campaign

Most politicians are old; it’s basically a job requirement. It makes sense. The accruement of knowledge takes time and learning what to do with it takes practice.
Not many politicians would be classed as outright ‘ignorant’, but I’m afraid that if you can’t tell me, generally, the difference between Facebook and Google, you’ve got some modern [...]

Posted in PPC | 5 Comments

Why Search is Essential to the Freedom of Human Civilization

*Update – NY Judge has delayed hearings in the Google Book Deal – read all about it*
Much of humanity’s knowledge is in the process of being digitized, and a new set of rules are currently in draft-mode concerning how this wealth of knowledge may (or may not) be made available to the public.
If you’ve ever [...]

Posted in Searching | 8 Comments

Nine Ways the Internet Could Change that Would Make Search as We Know it Obsolete

We, as a species, kinda stumbled into this Internet thing. It’s all an inconceivably vast, unregulated, unhindered, unorganized cornucopia of digitized crap, and in order to deal with the fact that humans defecate in digital, we’ve had to invent stuff like Google to help us sift through all the … you get the point.

The way [...]

Posted in The Marketing Market | 16 Comments

Bad Decision, Engine: The Problems with Marketing Search (and why Bing needs the tech vote to survive)

There was a time when I was a Linux fanboy – dual booting with LILO to a plethora of software options in Windowz, and a plethora of … ummm, different ways to maintain my computer, in Linux. By virtue of my attempts (failed later in life, thankfully) to become a pure geek, I acquired the [...]

Posted in The Marketing Market | 3 Comments

A Conversation with a Non-Search-Marketer

In researching (ha, if you can call it that, and I juuuuust did) my latest post, The Problems with Marketing Search, I had a conversation with an old friend of mine who happens to match up pretty well with the profile I consider important to Microsoft right now.
The Bing initiative needs the younger, tech-savvy crowd [...]

Posted in Foo, The Marketing Market | 4 Comments