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Author Archives: Naoise Osborne

Negative Keywords are Positively Fantastic for ROI

While slurping hot chocolate (Montreal is frikkin’ cold!) this past week, I’ve been trying to write an epic post on how searcher intent is all too often ironically ignored in the search marketing world. I wanted to write big, elegantly placing keyword based advertising in the larger framework of the all encompassing field of marketing. [...]

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Which t-shirt might you *actually* wear outside of your house, outside of laundry day?

Posted in PPC | 3 Comments

Rand Fishkin of SEOMoz Interviews Marc Poirier of Acquisio


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Web Pro News Interviews Marc Poirier at SES NYC 2008


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Sage Lewis of Web Marketing Watch Interviews Marc Poirier


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Web Media Watch Interviews Marc Poirier


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Combining Forces « PPC & SEO » What the Left Hand Can Learn From the Right

Have you ever had a client who is crazy for PPC, but is so addicted to the instant gratification it brings that they don’t want to dabble in long-term SEO work? PPC can actually act as a tool to help you ease them into the world of organic search - a little duel-edged work which [...]

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An Ode to SES Chicago, Buddy Guy, Chicken Fried Steak, and Towlie

Chicago is cold.

There, I said it.

It’s a damn good looking town town, I’m a big F.L.W. fan, but I truly wish the Search Engine Strategies event organizers would do a little climatologically based scheduling. California in the winter months, Chicago in the summer months. That’s all I ask.

Last time I made [...]

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Electioneers Need Some (PPC) Campaign Management

During the 2004 US Presidential election race I was actively practicing the art of the American dream, crashing on a friend’s couch on the Big Island of Hawaii. In the two weeks leading up to the vote, as I lazed around on the lanai watching literal local surfers, laptop on lap, marketing things to non-literal [...]

Posted in PPC | 2 Comments

Hello Acquisio Readers!

Hello Acquisio readers! Of which there are none at the moment, but that’s alright, it’s a new blog, nobody’s to blame, least of all you, so don’t feel bad… unless you’re not in the process of subscribing to the RSS right now, then you should feel bad. You would be directly to blame for us [...]

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