Marc Poirier


Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!) He’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world he is still has a soft spot for one of his first loves, cognitive science and still taps into what he learned while completing his PhD at Université de Montréal. If you’re looking for him on the weekends, he’s most likely gone fishing.

Articles by Marc Poirier

Acquisio User Summit 2012

February 21, 2012 Marc Poirier Acquisio Scoop, Acquisio Summit No Comments

So what does poutine, smoked meat, the best bagels, the Montreal International Jazz Festival and Acquisio have in common? Well, they all call Montreal home. And in this episode, I want to talk about all these things, and how this summer, Acquisio will be holding the first ever Acquisio User...

Mobile Paid Search 101

February 2, 2012 Marc Poirier Landing Pages No Comments

In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most, (3) how mobile PPC ads differ from desktop...

eBook: Acquisio's Guide to Facebook Advertising Success