For some reason, the dayparting analysis has always been an optimization tactic that’s been near and dear to me. Not because I love doing it – heavens, no – but because I hated doing it. It’s always been so tedious – pull the data for hour, pull the...
In the world of advertising, change is inevitable. Whether you’re running your ads independently or working with an agency, change, churn, turnover – whatever you want to call it – is a fact of life. Google and Bing make changes to their platforms...
The world of PPC advertising is a tumultuous one, with numerous changes, updates, and “enhancements” coming down the pipeline from the search engines we all hold so dear. Just last week, Google made a big announcement regarding several new features...
Chris LaRoche