While Alexa has become a hit in homes around the world, Amazon is just getting started with voice-driven technology. Back in September, they announced Amazon Echo Auto, an Alexa-powered voice activated product for your car. It offers the...
When it comes to GDPR and location targeting, the European Union’s new data protection framework is changing the way digital marketers do business. Since the General Data Protection Regulation (GDPR) took effect on May 25, 2018, it has caused...
The process of crafting successful ad copy can make even the most experienced search marketer’s blood run cold. Luckily, we had our eyes peeled for the most hair-raising Halloween paid search ads to get your imagination boiling and bubbling for your...
We’ve gone to some amazing tradeshows in our day, and this year is no exception! The Acquisio team will be traveling the world this month, stopping at some of the hottest shows of the season, from NYC to Croatia. We’re looking forward to attending...
Instagram is easily one of the most popular social networks out there, with over 800 million people using the platform every month. And there’s no sign of Instagram’s growth slowing down anytime soon. Even more exciting, over 80% of Instagram users...
The customer journey is full of different brand touch-points. The call-to-action or CTA is a consistent element that bridges the gap between these touch-points. CTAs are not only a logistical UX device, but also an opportunity to persuade and build...
The best value statements are backed by reliable data. And that’s not just coming from our in-house data nerds – we take it to heart across our team. With that in mind, you might have noticed that we’re a little bit data-obsessed here at...
Amazon ads are growing in popularity among PPC marketers. While Google still holds the lion’s share of ad revenue, Amazon’s digital ad revenue is predicted to hit $1.44 billion in 2018…and, Amazon shows no signs of slowing down. Media analyst...
There are two types of people in this world: those that watch the Super Bowl for the football, and those that watch the Super Bowl for the ads. If you’re a sports fan, witnessing the underdog Eagles overtake the Patriots in glorious fashion may have...
Voice search has been on every marketer’s radar for the last few years. One of the overarching themes that emerged from last year’s Digital Predictions was the hope that 2017 would be ‘the year of voice search’. Marketers were eager to see how...
On Thursday, November 30, 2017 Acquisio was thrilled to take part in Main Street ROI’s Master Your Marketing Webinar Series. Alongside major martech providers like SpyFu and Convirza, Acquisio was the most recent presenter in the series, followed by...
Ah, Black Friday. The most magical and most frightening time of the year for anyone involved in the retail industry. Black Friday is a little bit of everything: the marketers’ crunch time, the retailers’ main event, and a worldwide...