In this series on advanced PPC optimization techniques for adCenter, we’ve already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching. Today, we’re going to talk about another tool in the adCenter optimization arsenal: understanding how adCenter filtration works, and using that knowledge to your advantage. Read more on Search Engine Watch
If you run local PPC advertising campaigns for small businesses, it can be easy to think your primary job is to manage the setup, settings, and performance details of each PPC campaign – the bids, the ads, the landing pages, etc. But that’s not what...
Not enough time to market your business? You’re not alone. Most small businesses don’t have a lot of time to do their marketing. Especially if they’re one-person businesses or solo professionals. Many small businesses don’t have a lot of money to...
If you were to launch a brand new PPC campaign tomorrow, how would you go about it? If you didn’t have access to a tool that could create and launch a new campaign in one day, would you instead… Do some quick PPC keyword research to develop a top...
mpoirier
Pam Neely