Comments on: A Conversation with a Non-Search-Marketer http://www.acquisio.com/blog/a-conversation-with-a-non-search-marketer/ Canadian Flavoured Marketing Soup Mon, 01 Mar 2010 10:56:43 +0000 hourly 1 By: Michael aronn http://www.acquisio.com/blog/a-conversation-with-a-non-search-marketer/comment-page-1/#comment-5790 Michael aronn Sat, 05 Sep 2009 09:47:58 +0000 http://www.acquisio.com/blog/?p=599#comment-5790 Bing search sites will become the strongest competitor for google, Microsoft let alond invest considerabled funds for bing. Bing search sites will become the strongest competitor for google, Microsoft let alond invest considerabled funds for bing.

]]> By: Naoise Osborne http://www.acquisio.com/blog/a-conversation-with-a-non-search-marketer/comment-page-1/#comment-5355 Naoise Osborne Tue, 18 Aug 2009 18:08:43 +0000 http://www.acquisio.com/blog/?p=599#comment-5355 [quote]the future of the web is mot necessarily who controls search, but who controls the “starting point” for most people’s web session.[/quote] No matter where you start on the web, when you want to search, you're going to use a search-box. If that box is owned by the 'starting point' provider, you're right, they'll control a set amount of the market share But the web as a whole is too large a scope to consider in this context, with respect to search market share, which MS obviously wants (in addition to 'owning the desktop' on as many platforms as possible), gaining share is as much about winning hearts and minds of the surfing public as it is about worming their way into search-box control (see my most recent post, the problems with marketing search). [quote]the future of the web is mot necessarily who controls search, but who controls the “starting point” for most people’s web session.[/quote]

No matter where you start on the web, when you want to search, you’re going to use a search-box. If that box is owned by the ’starting point’ provider, you’re right, they’ll control a set amount of the market share
But the web as a whole is too large a scope to consider in this context, with respect to search market share, which MS obviously wants (in addition to ‘owning the desktop’ on as many platforms as possible), gaining share is as much about winning hearts and minds of the surfing public as it is about worming their way into search-box control (see my most recent post, the problems with marketing search).

]]> By: Oggy http://www.acquisio.com/blog/a-conversation-with-a-non-search-marketer/comment-page-1/#comment-5346 Oggy Tue, 18 Aug 2009 13:36:18 +0000 http://www.acquisio.com/blog/?p=599#comment-5346 while MSN is trying ro gain market share, other companies are innovating elsewhere. To me the future of the web is mot necessarily who controls search, but who controls the "starting point" for most people's web session. Currently it IS search engines, Soon it may be something else completely. Smart phone browsers and interfaces, apps... We're in a whole new territory here. Google and Microsoft Are both competing for marketshar with Apple. It will be interesting to see what happens, but Bing should market something specific to smart phones and maybe it already has, but if I haven't heard about it they're not really doing a good job :P while MSN is trying ro gain market share, other companies are innovating elsewhere. To me the future of the web is mot necessarily who controls search, but who controls the “starting point” for most people’s web session. Currently it IS search engines, Soon it may be something else completely.

Smart phone browsers and interfaces, apps… We’re in a whole new territory here. Google and Microsoft Are both competing for marketshar with Apple. It will be interesting to see what happens, but Bing should market something specific to smart phones and maybe it already has, but if I haven’t heard about it they’re not really doing a good job :P

]]> By: The Problems with Marketing Search, and why Bing Needs the Tech Vote to Survive | Acquisio Search Blog http://www.acquisio.com/blog/a-conversation-with-a-non-search-marketer/comment-page-1/#comment-5332 The Problems with Marketing Search, and why Bing Needs the Tech Vote to Survive | Acquisio Search Blog Tue, 18 Aug 2009 01:59:36 +0000 http://www.acquisio.com/blog/?p=599#comment-5332 [...] Board of Directors var MenuBar1 = new Spry.Widget.MenuBar("MenuBar", {imgDown:"http://www.acquisio.com/SpryAssets/SpryMenuBarDownHover.gif", imgRight:"http://www.acquisio.com/SpryAssets/SpryMenuBarRightHover.gif"}); « A Conversation with a Non-Search-Marketer [...] [...] Board of Directors var MenuBar1 = new Spry.Widget.MenuBar(“MenuBar”, {imgDown:”http://www.acquisio.com/SpryAssets/SpryMenuBarDownHover.gif”, imgRight:”http://www.acquisio.com/SpryAssets/SpryMenuBarRightHover.gif”}); « A Conversation with a Non-Search-Marketer [...]

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