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Monthly Archives: November 2009

Beyond Google Adwords: 9 Alternative Ad Networks

By Jerry McGovern | November 30, 2009

Google AdWords, Yahoo! Search Marketing and Microsoft adCenter form what’s known as the Tier-One auction-based, PPC networks – with Adwords dominating. Below these are the Tier-Two networks. These are smaller, often niche-based ad networks that combine keyword or contextual advertising on a cost per click (CPC), cost per thousand (CPM), or less often, cost per [...]

Posted in PPC | Tagged , , , , , , , , , | 3 Comments

Max builds himself a little fort

By Marc Poirier | November 22, 2009

Boys will be boys – our dear friend Max, clearly upset that he didn’t get an office of his own during our last reshuffle, decided to build his own out of cardboard boxes and old marketing posters.
So cute.

Posted in Foo | 1 Comment

PPC Management Tips

By Alexandre Pelletier | November 13, 2009

In this podcast interview, Marc Poirier, Co-Founder and CMO of Acquisio talk about ad:tech NYC 2009 and he offers some tips to manage your pay per click campaigns, including:

Keyword evaluation
Keyword structure
Landing page optimization

Listen the podcast interview (5 min.)

Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.

Posted in Interviews, Landing Pages | Tagged , , , , | Leave a comment

Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet

By Naoise Osborne | November 9, 2009

A Rant, by Naoise Osborne
I have a friend who runs a website for a product that hasn’t been invented yet. Seriously. He’s a smart guy who’s half domainer and half lazy SEO (god blesss ‘im), and a while back he decided that digital wall calendars are a product that must, one day, be invented.
Being an [...]

Posted in Foo | 1 Comment

3 Easy Ways to Gain Clearer Insight with Google Analytics and Improve your PPC Campaigns

By Naoise Osborne | November 2, 2009

I consider the use of a solid modern analytics solution a basic necessity when running any type of search campaign, paid or otherwise, and require it of all the websites I work closely with. In the past it was much harder to gain actionable insight from these tools, but now I spend as much of [...]

Posted in PPC | 3 Comments