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Monthly Archives: October 2009

Forward and Backward; Musings on Librarianship and the Future of Search

By Naoise Osborne | October 25, 2009

Naoise’s Note: This is a guest post by Cathy Camper, a librarian for the Multnomah County Library, in Portland, OR. Cathy’s work has appeared in places such as Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Lambda Book Reports, Utne Reader and Giant Robot. Full bio at the end of the post, or visit www.cathycamper.com [...]

Posted in Uncategorized | 1 Comment

Solving 3 Agency-Specific Challenges with PPC Management Software

By Alexandre Pelletier | October 24, 2009

In this podcast interview, Marc Poirier, Acquisio CMO & Co-founder, discusses the 3 main challenges agencies are facing when managing paid search campaigns for their clients

Time spent on reporting
Day-to-day campaign management
Client KPI and budget tracking

He also explains how Acquisio’s PPC management software helps solve these issues with:

Automated reporting
Bulk editing
KPI and Budget Tracking
Campaign automation

Listen the podcast [...]

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Interview with Marc – How Acquisio Got Started

By Alexandre Pelletier | October 14, 2009
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PPC Trends in 2009 – Interview with Marc Poirier

By Alexandre Pelletier | October 14, 2009
Posted in Interviews | Tagged , , | 1 Comment

The Old, Ignorant Politician’s Guide to Search Marketing for Your Election Campaign

By Naoise Osborne | October 8, 2009

Most politicians are old; it’s basically a job requirement. It makes sense. The accruement of knowledge takes time and learning what to do with it takes practice.
Not many politicians would be classed as outright ‘ignorant’, but I’m afraid that if you can’t tell me, generally, the difference between Facebook and Google, you’ve got some modern [...]

Posted in PPC | 5 Comments