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Monthly Archives: July 2009

Nothing Personal: Why Personalized Search Never Really Arrived (and maybe shouldn’t)

By Naoise Osborne | July 31, 2009

With Google’s personalized search feature bringing a lawsuit to the ‘Plex earlier this month, it begs the question, ummm what Google personalized search? It’s like the old ABC commercials, I can’t see the difference…
Back in early 2007 there were so many boatloads full of buzz about Google integrating more ‘personalized’ results into the index, switching [...]

Posted in The Marketing Market | 1 Comment

The Not So Great Search Engine Market Reach Survey

By Naoise Osborne | July 29, 2009

UPDATE – When I woke up this morning, after having published this post … ummm, really early this morning, Webmasterworld had to say this, quoting somebody else:
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will [...]

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Multi-Variate Landing Page Testing for Beginners

By Naoise Osborne | July 2, 2009

That title is a trick, I’m mostly a beginner myself when it comes to multivariate – it was basically beyond my reach before Google decided to eviscerate the proletariat and release Google Website Optimizer tool (GWO) – killing offer all competitors with another amazing free app. Love to hate those guys.
I’d like this to be [...]

Posted in Landing Pages | 1 Comment