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Monthly Archives: June 2009

A Round-Up of PPC CTR and Ad Optimization Tips

By Naoise Osborne | June 29, 2009

CTR optimization is all about testing. The synergy between the keyphrase someone looks for and the ad that you present them is vital (not forgetting the keyword that triggers the ad in your account, and the space between the search term and searcher intent left by match-type).

Posted in PPC | 12 Comments

The Relevancy Perspective & Your PPC Account Quality Score

By Naoise Osborne | June 17, 2009

The definition of Quality Score, as provided by Google themselves, seems to almost revolve around this mysterious ineffable quality called relevancy:
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search [...]

Posted in PPC | 2 Comments

After SES Toronto

By Marc Poirier | June 9, 2009

We are just returning from Search Engine Strategies Toronto, our third time exhibiting and our fourth visit. I’m sitting with 4 of my colleagues in the Porter Lounge at the Island airport in Toronto, after a great sushi dinner at Fune’s.
This year the show was held at the Sheraton downtown on Queen street, it was [...]

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