PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords.
Well what happens post-click actually directly affects your PPC accounts – in the case of Adwords, your Quality Score, which dictates what [...]
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- Gavin Beddow: Ah I didn’t get to grab one of your t-shirt’s at TFM&A in the UK! Was great chatting...
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- Heather Dawson: Interesting article. I really like the example data that implies that a typial ROAS is in the 100% to...
