It goes without saying that most PPC management professionals are pretty well versed in how keyword match type settings affect ad display (if not, read up!), but what about the flip side of the information, when a PPC campaign builder or an SEO is doing keyword research in the first place?
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- Gavin Beddow: Ah I didn’t get to grab one of your t-shirt’s at TFM&A in the UK! Was great chatting...
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- Heather Dawson: Interesting article. I really like the example data that implies that a typial ROAS is in the 100% to...
