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Monthly Archives: January 2009

SMX West – Take 2(009)

By Marc Poirier | January 29, 2009

SMX West is coming and we’re soooo ready to leave behind our snowmobiles, igloos and tuques.
February 10-12 2009, I will travel to Santa Clara with my colleagues (including a brand new hot recruit, whom you probably already know!) – for  what will surely be yet another excellent event by Third Door Media.
Don’t miss the unveiling [...]

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Predicting ROAS and Launching Better PPC Campaigns

By Naoise Osborne | January 21, 2009

Return on Ad-Spend, or ROAS, is a metric calculated by dividing the revenue generated from an ad campaign, by the cost of that campaign. It can be applied to any sales situation that has an advertising spend, even a bake sale:
Lets say your mother gave you a pan of brownies to sell at the bake [...]

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Acquisio Unleashes First PPC Management Dashboard for the iPhone

By Marc Poirier | January 21, 2009

Acquisio today announced the release of Acquisio SEARCH for iPhone, an interactive PPC management dashboard that allows iPhone users to keep track of high level PPC statistics, and to pause or resume their client campaigns on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter.
Montreal, QC (PRWEB) January 21, 2009 — Acquisio (www.acquisio.com), the leading provider [...]

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