» Archives for Laurent Boninfante

About Laurent Boninfante

As EMEA Managing Director based in our London office, Laurent is responsible for reinforcing the EMEA team and providing local product and service support to both existing and new clients. Prior to joining Acquisio, Boninfante led new business and strategic account acquisition for Kenshoo Europe and served as Head of Search for OMD Digital UK where he launched the OMD UK agencies Paid Search offering. Previous work also included Head of Account Management at 24/7 RealMedia UK and various digital projects as a consultant. His favourite feature of the Acquisio software is its ability to optimise keywords' Cost Per Click based on engagement metrics, such as Bounce rate or page views.

Acquisio and Amaze at Figaro’s Digital Marketing Conference

January 25, 2012 By Leave a Comment

Following on from our Figaro Digital seminar on leveraging data in display, we were invited back along with Amaze, one of our clients, to the Figaro Digital Marketing Conference on 23rd November in London. Together, we explained more about how agencies use our performance media platform and delved deeper into how sophisticated reporting capabilities can support client’s efforts in areas such as retargeting.

Click to Visit the Video on Figaro Ditial's Site

We’ve been working with Amaze for over a year now and know just how important effective reporting is for maintaining their excellent client relationships. Making reporting quick and painless lets the agency spend more time analysing the data and advising their clients on how to further optimise results.

Getting reporting right also helps agencies focus attention on  matters such as integrating data, channels and campaigns to deliver a wealth of retargeting and attribution benefits. If you’re interested in how you can drive display success through incorporating search data, or whether to approach attribution modelling from an equal weighting or recency model, this presentation will help.

Take a look at the video on Figaro Digital’s site to find out more.

Filed Under: Display Advertising, Europe, PPC Marketing, SEO, Trends in Search Tagged With: , , , , , , ,

Performance Predictions for 2012 in iMedia Connection

January 24, 2012 By Leave a Comment

When iMedia Connection asked us recently to provide a few ideas about what performance marketing would look like in 2012, we naturally jumped at the chance. It is one of the most, vibrant, productive and effective sectors of the marketing mix and therefore one where we expect to see some key developments this coming year.

The article is called What to look forward to in 2012, and here’s an excerpt about the state of play in search, one of the most important facets of performance media:

Today’s search marketing capabilities and results have effectively commoditised this marketing channel. For some years now, none of us have worked with a brand that would not benefit from including search in their marketing efforts. This maturation has however meant that the returns achievable by agencies are diminishing, regardless of the continued innovation and efforts in the channel and thus, agencies are struggling further to monetise their services in this space….

Filed Under: Europe, Mobile Marketing, PPC Marketing, Social Media, Trends in Search Tagged With: , , , , ,

Acquisio in Europe – An Introduction

January 23, 2012 By Leave a Comment

Hello, and welcome to the new European section of the Acquisio blog. We’ve set up this new resource as part of our continued commitment to the region and will be bringing you lots of useful content and ideas to support your work throughout the year.

I’ve been working with Acquisio for a couple of months now, and can tell you that Europe is a very exciting place to be right now. You can read more about me in the blog post that announced my appointment but today I’d like to tell you more about our plans – and why we believe that Europe is the perfect market for Acquisio’s performance media platform to expand into….

Filed Under: Europe Tagged With: , , , , , , , ,