About Francis Shovlin

Francis Shovlin has been in the search industry for over 5 years, with the latter half at SEER Interactive helping companies in a variety of industries and sizes hit their marketing goals. The self-proclaimed “master of 70 characters” also enjoys fine beer and music. You can follow his random thoughts on life and paid search on Twitter:@fmshovlin

How do Ad Extensions Affect Ad Rank?

ad-rank-changesGoogle recently announced a major change to their Ad Rank equation. Ad Rank had been calculated by your bid and Quality Score in the past. Now, Google will factor in the expected performance of your ad extensions.

A brief history of recent Ad Rank changes

This isn’t the first time Google has made changes to the Ad Rank equation. Just two years ago, they announced a new bidding ability, bid-per-call, and that it would also be factored into Ad Rank. Many people within the search industry were in an uproar after this announcement since not all advertisers focus on calls leading some to believe they would be at a disadvantage. However, this feature was deprecated after just over year….

Tracking Conversions Across Devices with Google AdWords

enhanced-campaigns-tracking-multiple-browsersWith enhanced campaigns, Google promised advertisers many interesting features for tracking offline conversions such as visits to stores and even purchases made in store. These will all eventually be part of Google AdWords’ new offering, Estimated Total Conversions. Some of these seemed unfeasible at that time, and still do, but it’s Google so we’ll see what they develop. In the meantime, let’s focus on their first step with Estimated Total Conversion s– cross-device conversions….

Three New AdWords Conversion Tracking Features

AdWords tracking features update

Image credit: aizymusic.com

Google AdWords has quickly (and quietly) released three new features and abilities to their conversion tracking over the last month, all of which give advertisers more flexibility to the data they’re analyzing. From choosing how long to attribute conversions back to a paid campaign to tracking conversions between multiple accounts, there’s something for everyone. Let’s take a quick look at each one….