For us who manage complex multi-channels PPC campaigns, the Facebook custom audience is as awesome a tool as we could ask for! It allows us to create highly targeted audiences based on specific actions or content that we actually control instead of a post written on a page by a user or some unverified information….
I was recently at the Google Office for training on the Quality Score. I was not really motivated to follow this education session since I consider myself pretty savvy on this specific subject. However, the 3-hour session was very interesting since it brought me back to the basics of Quality Score and the priority we should attribute to this kind of metric.
Here is a short review of what learned….
Have you already set up a campaign that’s a hit from the very start? The kind of campaign where your campaign architecture is so well planned that as soon as you create your first 5 day report, the campaign has all the metrics you need to optimize for the real deal (Lower CPA / Increase Conv. Rate).
We recently did some research on how to reduce time-to-REAL-optimization and time-to-success. Here’s what we found out:…
We recently had help from the Attribution feature in Acquisio to try to outsmart the market in a specific and very competitive industry: New Condos Marketplace. The campaign was targeted to Montreal and was promoting a new condo project.
The challenge we had was to build a new strategic way to buy media on a performance basis given a medium to long-term buying cycle (Condos purchase can take from six months to a year). As most of the players in the industry are simply investing their entire budget in Adwords Search and Adwords Remarketing creating a massive increase in CPC, we decided to reverse engineer the market trend and find a path to invest more wisely across search and display with the data we had on hand….