The Facebook Ad Exchange is the current big news item in this current news cycle. Some say monetization attempts will drive people away, some say something better will come along, while others insist Facebook will stand the test of time. The question remains, though, whether or not Facebook will last at its current stature. Facebook’s anticlimactic entrance and steady decline on the stock market casts a dreary shadow on its future path.
A decade ago the Internet was all about amassing information. Today it’s also about social connections. If history tells us anything, it’s that the only thing we can count on is change. If we can count on it so definitively, then why not plan for it?