Still think LinkedIn is the only social platform for targeting businesses? Think again. All those B2B customers who say they “prefer” LinkedIn are still spending a ton of time on the book of face, and thanks to some improved targeting features it is now just as viable a platform for B2B initiatives….
We can all think of lots of ways to describe Amazon. However, most of us don’t first think of Amazon as an advertising platform. Yet, Amazon sold $609 million in ads in 2012, and eMarketer predicts that it will eclipse $835 million in advertising sales in 2013. Those are big numbers.
Amazon has been working for years on a program to turn what it knows about its customers into a contextual advertising product to monetize the traffic from visitors not ready to buy on Amazon.com. Even with the emergence of Google Product Listing Ads, more users start their ecommerce journeys at Amazon than at Google, so incorporating Amazon into your ecommerce strategy is now essential….
With Google’s recent announcement of updates to the international trademark policy, it’s always a good time to revisit trademark keywords and what to do about them. First off let’s review the policy updates and then go through some tips on how to handle trademark infringements as a brand and, most importantly, offer some things to consider before letting loose on a campaign of conquest.
1.) Google Updates & Streamlines their Trademark Policy
Google has recently announced a slight adjustment to their trademark policy. Officially not a whole lot is changing, according to Google’s announcement “we will not prevent the use of trademarks as keywords in the affected regions [but] trademark owners will still be able to complain about the use of their trademark in ad text.” Although it’s nothing drastically different, some changes are worth noting and always worthy of a reminder.
Here’s what’s new
1. Google finally has a uniform global policy that should help international search marketers scale and enforce brand protection.
2. The update affects advertisers in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil which now have policies in line with other international markets.
3. The change will go into place on April 23rd, 2013 and trademarked terms in international campaigns previously disapproved will be pushed live.
The most “Important” distinction: Bidding on Trademarked keywords is not the same as using trademark in ad copy….