About Dan Golden

Dan Golden has been in the search business since 2001 and brings a wealth of digital marketing experience to Be Found Online. A graduate of Northwestern University with a B.A. in Economics, he has a diverse digital marketing background having spent time on the client side, freelance consulting, at large agencies and in start-up environments.

After learning the “how to’s” at ConsumerGuide, DoubleClick Performics & Google, he took the best part of each and founded Be Found Local as a paid search company in 2006. In 2009, he joined forces with long time business partner, SEO mastermind and fellow Northwestern University graduate Steve Krull to form Be Found Online. Executing a successful formula of doing right by their clients and by their employees, the company has since grown over 500% and was recently named the #4 Fastest Growing Chicago Ad Agency on the 2012 Inc 500|5,000 list.

6 Tips For Using Audience Targeting

Still think LinkedIn is the only social platform for targeting businesses? Think again. All those B2B customers who say they “prefer” LinkedIn are still spending a ton of time on the book of face, and thanks to some improved targeting features it is now just as viable a platform for B2B initiatives….

Amazon Marketplace vs. Amazon Product Ads Showdown

Image Credit: robstarner.com

Image Credit: robstarner.com

We can all think of lots of ways to describe Amazon. However, most of us don’t first think of Amazon as an advertising platform. Yet, Amazon sold $609 million in ads in 2012, and eMarketer predicts that it will eclipse  $835 million in advertising sales in 2013.  Those are big numbers.

Amazon has been working for years on a program to turn what it knows about its customers into a contextual advertising product to monetize the traffic from visitors not ready to buy on Amazon.com. Even with the emergence of Google Product Listing Ads, more users start their ecommerce journeys at Amazon than at Google, so incorporating Amazon into your ecommerce strategy is now essential….

Are You Ready for Conversational Search?

Search-Changes

It used to be the only time I talked to my computer was to scream expletives about how long it was taking to calculate a pivot table. That’s all about to change.

It’s time to tackle the Who, What, Where, When, Why, and How of search marketing….

To Bid or Not to Bid: Working with Trademark Keywords

With Google’s recent announcement of updates to the international trademark policy, it’s always a good time to revisit trademark keywords and what to do about them. First off let’s review the policy updates and then go through some tips on how to handle trademark infringements as a brand and, most importantly, offer some things to consider before letting loose on a campaign of conquest.

1.) Google Updates & Streamlines their Trademark Policy

To bid or not to bid. These are the answers.

To bid or not to bid. These are the answers.

Google has recently announced a slight adjustment to their trademark policy. Officially not a whole lot is changing, according to Google’s announcement “we will not prevent the use of trademarks as keywords in the affected regions [but] trademark owners will still be able to complain about the use of their trademark in ad text.” Although it’s nothing drastically different, some changes are worth noting and always worthy of a reminder.

Here’s what’s new

1.      Google finally has a uniform global policy that should help international search marketers scale and enforce brand protection.

2.     The update affects advertisers in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil which now have policies in line with other international markets.

3.      The change will go into place on April 23rd, 2013 and trademarked terms in international campaigns previously disapproved will be pushed live.

The most “Important” distinction: Bidding on Trademarked keywords is not the same as using trademark in ad copy….

6 Tactics to Connect and Convert Your B2B Audience on LinkedIn

Attention B2B companies! LinkedIn isn’t just a tool to use when you want to switch jobs. Its time to leverage the world’s largest professional network, with more than 175 million members in over 200 countries, to improve your company’s credibility and increase customer acquisition.

But how do you reach the right people at the right time? How do you contribute to conversations to make your target audience want to connect with you? Building an exceptional LinkedIn following is not as daunting as it first seems. Try the following six tactics to promote your business by making quality connections….