About CT Moore

CT Moore (@gypsybandito) heads up Search and Social at Publikit, a boutique web dev agency. He is also the founder of Socialed, a Montreal-based consultancy that specialized in digital startegy, including SEO, content strategy, and inbound marketing. CT has worked with both start-ups and multinational brands in the tech, entertainment, ecommerce, and travel industries, including Microsoft Canada, WatchMojo, American Apparel and Luxury Retreats. You can find out more about CT through his personal blog or LinkedIn profile. His favorite feature of the Acquisio platform is the Facebook ad tracking module.

Live Blog – Mobile Ad Opportunities Today and Tomorrow

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below.

Speakers: Alexandre Pelletier (AP), Crystal Anderson (CA) and Jeff Allen (JA)

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Live Blog – What Clients Want

This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as possible, but if you feel like any point has been misrepresented, please feel free to leave a comment below.

Moderator: Diarmid Thomson (DT),

Speakers: Simon Rivard (SR) and Jean-François Deschênes (JFD)…

Bringing Your Blog Back into the Marketing Fold

So you’re a social media marketing rockstar. You manage your Facebook Page with style and grace. You have your fingers in all kinds of social media ad formats and you’re really good at optimizing your Page Post Ads on Facebook. And, of course, you know how to measure every social media action out there — from Tweets to Likes to Pins.

But what about your company blog? You know, that thing you used to update regularly before there were Facebook Pages. That section of your site that’s been relegated to sporadic updates of company news.

Where does your blog figure into all of this? Because it should figure front-and-center in your social media strategy, and if it’s doesn’t, it’s time to bring it back into the marketing fold and use it to generate both leads and customer engagement….

What You Need to Know About Measuring Social Media

Credit: Social On Main

So social media has gone mainstream. No seriously: MAINSTREAM.

How do I know? Well, aside from the fact that every second piece of print or outdoor advertising seems to have a “Like” icon somewhere on it, Google has fully incorporated social tracking into Google Analytics. And that means that social media is so much more closer to being fully trackable and attributable as a source of traffic in the sales funnel.

So what does this mean for your business (or your clients’)? Well, it means that you can now understand how social is affecting is affecting your bottom line online.

And there are two ways it’s doing that: search rankings and actual conversion rankings….

5 Pay-to-Play Social Content Promotion Tactics

So you’ve done it. You’ve hired a super duper community manager, they’ve grown and optimized your Facebook presence, have started using Pinterest to drive traffic and brand awareness, and have even brought your content strategy inline with your SEO efforts.

You’re doing everything you can to push your content out there, you’ve seen how it can support your business goals, and now you’re wondering how can reach new audiences. Well, fortunately for you, most major social sites offer ways for your to reach new users with your content — if you’re willing to invest some media spend, that is. But depending on your goals, each of them is worth considering and experimenting with in their own right….

How Your Social Content Strategy Can Support SEO

Social Content Strategy

There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings. Not only does producing content on a regular basis mean updating your site (which search engines like), but good content naturally attracts back links and social signals (such as Tweets and Likes) that tell search engines that your content is popular with actual human beings.

But how do you produce content that’s popular with social media users and helps you rank for on targeted keywords related to your products and services? In other words, how do you produce content that doesn’t just rank in and of itself but helps your product pages rank?…

Managing Your Brand’s Facebook Page

So you’ve decided that you want to be the coolest community manager on the block. You know you have to start posting and interacting, but how do you actually go about it? What do you post? How often to you post? How do you get people interacting with your posts?

Well, a lot of that is going to depend on your industry and the kind of people you have and want to have following your brand on Facebook. But here’s an overview of all the different ingredients that you can mix together to create a compelling brand story….

Targeting Options Across Different Online Channels

So maybe you have an online budget and it’s time to build a strategy. Or maybe you have to build a strategy so that you can lobby the purse-holder for a budget to work with. How do you determine what channels are best suited for your goals?

Well, each online channel offers a distinct form of user targeting, and how you target someone is going to affect how they react, respond, and/or convert. So it’s helpful to first understand each of these major targeting methods, and from there decide which online marketing channels are most compatible with your goals….

How & Why to Use Pinterest in Your Marketing

A Pin-Up (Business) Model

So if you work in digital marketing (which you probably do if you’re reading this blog) and you don’t live under a rock, you’ve probably heard some noise around the latest social media darling Pinterest. I like to think of it as Tumblr for adults (much fewer hipsters and boobie pics), but that’s probably a cynical over-simplification considering that Pinterest:

Of course, growth doesn’t always entail being usefulness. So what exactly is the real marketing value of Pinterest?…