Acquisio SEARCH SEM Trends Monitor

Acquisio PPC search engine marketing software features continuous trend monitoring for every level of your pay per click management. This innovative feature allows you to view aggregate data across ad-groups, campaigns, accounts, PPC providers, and even your entire search engine marketing agency.



When you first log into Acquisio you are presented with a global, account level trends bar showing: Clicks, Impressions, Click-Through Rate, Average CPC, Spend, Conversions, Conversion Rate, and the overall Cost Per Conversion for your agency, an aggregate of all of your clients, across all of your PPC accounts, across Google, Yahoo and MSN.

By default we present you a comparison between the most recent 30 days, and the preceding 30 days. The information compares the presented statistics with green arrows indicating positive progress on a metric and red arrows indicating negative progress.

Spotting small weakness in a PPC campaign before they become costly problems is part of the art of professional paid search management, a fact most search engine marketing tools fail to address. The Acquisio trends bar can help you see problems as they emerge, and even helps you pin-point the problem area by giving you the same metrics and trend indicators at the campaign level and the ad-group level. Drill down with the campaign browser to see the health of a campaign or ad-group at a glance, and always be confident your client's search marketing campaigns are moving in the right direction.