Pay Per Click Report Building with Acquisio SEARCH

PPC Report automation is one of the cornerstone features of Acquisio SEARCH. When we set out to make a PPC management tool designed to help agencies and those who manage more than a single campaign, we knew that reporting was one of the most time consuming tasks that goes into effective management for clients.

To learn more about our PPC reporting tool and report automation, please watch the following video:



The complexities that arise out of advertising campaigns which are split across multiple search providers can often slow the process of report building to a crawl. Gathering cost, impression, click and conversion data from each provider, importing it into spreadsheets, hammering out formula to combine the data in meaningful ways, creating tables, graphs and charts to represent that meaning - and then finally commenting on each element and producing a flawless PDF - all together it's a lot of work that even the most seasoned PPC veteran can consider overwhelming.

Imagine a PPC reporting tool that eliminates all of the grunt work from the above task list. With the Acquisio SEARCH Report Center all you have to do is add the elements you wish to see in your report, write a few comments, and hit the publish button. In a typical advertising agency month-end reporting situation, we have found time dedicated to producing reports may be cut more than 90%.

Acquisio SEARCH aggregates data from across all of the major PPC providers in the way that you choose. This in combination with our integrated report building tool allows for quick report production right from within the Acquisio interface - producing beautiful client-ready PDF files instantly.

Acquisio's built-in What You See is What You Get (WYSIWIG) report builder allows almost any chart, data-grid or graph can be quickly added to the pay per click report you're building, on the fly. Simply add the elements you wish to see in the report, then switch to the WYSIWYG reporting tool, drag and drop elements to find the perfect format, add some comments where you see fit, and you're done.