Powerful Pay Per Click Optimization Tools from Acquisio

If you've ever spent hours pouring over pay per click campaign data in order to try and optimize a client account, you know how frustrating it can be not knowing what the potential results of your efforts may be.

Take the stress and worry out of pay per click optimization with Acquisio optimizer, a new module included as part of Acquisio SEARCH which allows for a number of approaches to PPC campaign optimization. Watch the video below to learn more:

The Acquisio PPC campaign optimizer is designed to help you intuitively craft the style of campaign that you want. With the ability to minimize or maximize one of your campaign metrics, and then choose the maintenance levels of the remaining variables, the Acquisio campaign optimizer gives you the opportunity to easily see the predicted effects of your changes. PPC campaign optimization differs for the style of advertiser you're managing - and now campaign specific optimization has been made easy for you, for all of your clients.

We study your historical account data to determine which of your keywords are underperforming. Reallocation of this portion of spend can reduce the campaign CPA, while maintaining your chosen percentage of conversions, clicks, and impressions.

Is your advertising client looking for more brand exposure? Branding campaigns require maximum impressions, and achieving this is as simple as choosing to maximize your impressions within the optimization module - remember that within the Google Adwords system keywords need to maintain a healthy number of clicks, as you don't want your quality score to suffer because of a lower click through rate.

Perhaps your client is very CPA focused. If you choose to minimize your cost while maintaining your conversions, you can reduce CPA without compromising the sales they are currently making from the most effective keywords in the campaign.

If instead your client simply wants the most traffic possible with the least cost, simply choose to maximize clicks, and then drag the cost slider down until you've found the perfect optimization.

To see our pay per click optimization tools in action don't hesitate to get in touch with Acquisio for a personalized demo.