A couple years ago, we started giving out t-shirts with slogans like “I Hate Doing This Shit” and “I Report to No One” at industry events. Our goal? Get a few smiles and giggles. But the response far exceeded our expectations (click here to watch the video of just how much people love our t-shirts).

This year, we want to turn even more heads with our newest batch of stylin’ t’s, and we need your help. That’s right, we want you to come up with an awesome t-shirt slogan. What’s in it for you? The chance to win a free trip to the Acquisio User Summit 2012, which is taking place in Montreal on June 28th and 29th (that’s when this party town kicks off its world-class Jazz Festival).  We’ll also display the winning slogan on our famous t-shirts.

All you need to do is fill out this form BEFORE March 30th. We’ll select the top 5 slogans and post them on Facebook on April 6th. The slogan with the most Facebook votes wins.

So go ahead, give it all you’ve got! We can’t wait to see what you come up with.

Google Will Search Plus Your World

Search Plus Your World

With search and social seemingly getting more and more tangled up in Google and Bing’s algorithms, search engine optimisers cannot ignore social media. You have to accept if you want to keep up.

For instance, Bing incorporates Facebook data into its search results. And now Google has taken a giant (and some might say taken a risky) step with the introduction of Search Plus Your World (SPYW).

What is SPYW? In a nutshell, if you are signed into your Google account, your search results will be stirred up to include content such as links, images and videos that have been shared by friends in your Google + social network. If this is new to you, you can read more on the official Google blog.

In this post, I want to talk about how this new feature will affect your search engine results……

Acquisio Presentation at TFM&A 2012



TFM&A is a superb event for the advertising and marketing industry in the UK and we at Acquisio are very happy to be involved. We look forward to you coming to visit us on stand D26 as we plan to catch up with friends old and new during the 2 day event. Acquisio is growing quickly in Europe and we will have some news and opportunities to share with you, as well as showing you the capabilities of our performance media platform and answering any questions you might have about our technology and service.

TFM&A also provides a vast range of seminars where attendees can find out about the latest trends, technologies and expertise that are powering the success of this vital industry. With keynotes from companies such as Yahoo!, SAP and Microsoft, as well as sessions from the likes of Guava and the DMA, there will be lots of valuable information shared.

I do hope that you will also be able to join me in the Search Marketing Theatre on 29th February at 3pm where I will be delving into the history of agencies and the new era of performance marketing. Taking it from the emergence of print, through advertising’s humble beginnings in the 1800′s, then on to today’s social media universe and how algorithms and data are shaping our future,  we will also be looking at the vital aspects of agency success in the world of tomorrow.

Please do contact me if you would like to arrange an appointment, or come to see us on stand D26.

Text Ad Strategies to Complement Google’s Enhanced Ad Sitelinks

Ad Sitelinks are a great way to increase overall exposure and gain “real estate” in the sponsored listing sections. Now, Google is taking it even further with their newly released Enhanced Ad Sitelinks which in essence uses existing Text Ads in the campaign that are highly relevant to the Sitelinks and publishes full ads below the main text ad.

We all know that relevancy is a good thing regardless of this enhanced sitelinks feature, but it also opens the door for a different perspective on traditional Text Ad Testing practices and procedures. Let’s discuss….

Process or Results?

Credit: Chalkie_CC

There’s a misconception in SEM: that the way to succeed is to focus on performance. This column is intended to make it clear that while the medium is all about measurability, accountability, and performance at the end of the day, you don’t achieve those things just by obsessing about them. Caring about performance may be a necessary condition for achieving it, but as any concert pianist knows, it’s far from sufficient.

The formula boils down as follows.

1. Performance Super Powers

Most of us who do PPC think of it as a performance medium, and indeed pride ourselves for our “chops.” When Seth Godin challenges us to be able to answer the question “what’s your superpower” at a cocktail party, you aren’t allowed to trot out some soft management skills related to a very broad industry that you happen to work in. You need to answer something like:…

Acquisio User Summit 2012

So what does poutine, smoked meat, the best bagels, the Montreal International Jazz Festival and Acquisio have in common? Well, they all call Montreal home.

And in this episode, I want to talk about all these things, and how this summer, Acquisio will be holding the first ever Acquisio User Summit this summer (June 28-29) right in the middle of the Montreal Jazz Festival. We’ll be bringing in speakers from all over the industry and they’ll be two tracks:

  • a business track for executives & managers looking to increase the efficiency and profitability of their agency
  • a practioner track to help Acquisio users get the most out of the platform

We’ll also be planning a number of other events to show off the best the city has to offer. Of course, spaces are limited, so you should register now to get in on our group hotel rate — because booking a room during the Jazz Fest can be next to impossible.


Global Performance Media Platform Acquisio to Host Inaugural User Summit

Digital Agencies from Across the World Invited to Montreal in June 2012

Montreal, Canada–February 15, 2012–To better serve its rapidly increasing customer base, performance media platform Acquisio announced today that it will host the inaugural Acquisio User Summit in Montreal, June 28-29th 2012. Acquisio’s global user base, including digital and interactive agencies and search marketers, are invited to attend the two-day summit to discover how to get the most out of the platform’s features, hear the inside track on Acquisio’s product roadmap, and learn how to maximize the value of their Acquisio investment. Space at the Summit is limited, so customers are encouraged to visit the Acquisio website to find out more information on the Summit and take advantage of early-bird registration pricing.

The Acquisio User Summit’s dual-track program is geared toward executives looking to increase their business efficiency and profitability with Acquisio, as well as those who use the platform daily to manage, track and optimize online advertising campaigns for their clients. Covering topics like the most effective methods of data integration, and the best ways to optimize client services, plus tactical tips and tricks, the Summit is designed to fast-track Acquisio users’ performance capabilities and results–helping them grow their businesses and deliver increased value to their clients more quickly.

With over 4,000 users of the platform, Acquisio’s technology powers the online advertising success of many of today’s top brands. “Every day, our clients tell us about the successes they’ve been able to achieve for their clients using Acquisio,” said Marc Poirier, CMO & co-founder of Acquisio. “So we started thinking of how powerful it would be to have lots of Acquisio users in the same room sharing their tips and talking about their real-word experiences, and the idea for the Acquisio User Summit was born. Initial client reaction has been extremely positive and we’re confident that all Acquisio users–from the VP who reviews quarterly reports to the in-the-trenches marketer who logs into Acquisio several times a day–will benefit from the engaging, interactive sessions and networking opportunities the Summit will offer.”

Along with an agenda packed with opportunities for hands-on learning, in-depth training, best practices information and practical tips and techniques for getting the most out of the platform, Summit attendees will also be provided with structured networking opportunities and have the chance to enjoy the delights of Montreal during their stay. The world famous Montreal International Jazz Festival will be happening at the same time and Acquisio will also be organizing a tour of the best the city has to offer.

The details of the summit are currently being finalized, with more information to be released in the coming weeks. “We’re soliciting direct input and feedback from our partners and clients to ensure that the Acquisio User Summit is tailored to deliver the most useful information and insights possible in a two-day timespan,” said Poirier. “We’re active shaping the agenda around their needs and interests, and are excited at what we see coming together.”

To sign up to receive updates on the 2012 Acquisio User Summit, including information about speakers, sponsors, agenda topics and more, please visit http://mkt.acquisio.com/acquisio-user-summit-2012.html.

The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.

With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit www.acquisio.com.


Reach, Social Reach, Frequency and Connections in Facebook Advertising

If you’ve been sitting on the sidelines trying to decide if Facebook advertising is right for your business, there’s no time like the present to jump in and give it a try. As with any performance based advertising campaign, you won’t know unless you test it, then measure and optimize accordingly.

Before you get started, there are a few campaign performance terms you’ll need to be familiar with. If you have experience with display advertising, you’ll recognize a couple, but others are specific to Facebook ads….

How & Why to Use Pinterest in Your Marketing

A Pin-Up (Business) Model

So if you work in digital marketing (which you probably do if you’re reading this blog) and you don’t live under a rock, you’ve probably heard some noise around the latest social media darling Pinterest. I like to think of it as Tumblr for adults (much fewer hipsters and boobie pics), but that’s probably a cynical over-simplification considering that Pinterest:

Of course, growth doesn’t always entail being usefulness. So what exactly is the real marketing value of Pinterest?…

SEO Supercharging Your Inbound Marketing Campaigns

Magnetic Marketing

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using ”outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound side of things.

Well, what about planning a comprehensive and self-contained “inbound marketing” campaign from the get-go? In this post, we’re going to look at how to do just that, as well as how to infuse it with SEO every step of the way….