Join us for the first time at SearchFest 2012, Portland’s Premier Search Marketing + Social Media Conference, Friday February 24 at The Governer Hotel. Industry experts and thought leaders from around the country will deliver in-depth presentations ranging from basic SEM and social media fundamentals to specific advanced techniques. Sign up using discount code “ACQUISIO” and get 15% off. Don’t forget to stop at our booth to meet our Acquisio team and get one of our famous t-shirts!
You may or may not have heard, but Acquisio recently acquired ClickEquations. Acquisio is a leading performance media platform for agencies, and helps agency marketers manage, track, optimize, retarget, and report on ad buys across all channels — from search and display to social media.
As a result, the ClickEquations blog will be merged with the Acquisio blog. This means that if you’re subscribed to the ClickEquations blog, you’ll soon start getting updates from the Acquisio blog feed.
The Acquisio blog updates several times a week with tips, insights and strategies to help marketers get the most out of their online campaigns. From PPC and display ad insights to mobile marketing and social media strategies, the Acquisio blog is full of expert advice from both the Acquisio team and a roster of guest bloggers.
So if you’re subscribed to the ClickEquations blog, we look forward to updating you with Acquisio’s great content. And if you’re not already subscribed, we hope you’ll consider adding the Acquisio blog feed to your favorite RSS reader.
Following on from our Figaro Digital seminar on leveraging data in display, we were invited back along with Amaze, one of our clients, to the Figaro Digital Marketing Conference on 23rd November in London. Together, we explained more about how agencies use our performance media platform and delved deeper into how sophisticated reporting capabilities can support client’s efforts in areas such as retargeting.
We’ve been working with Amaze for over a year now and know just how important effective reporting is for maintaining their excellent client relationships. Making reporting quick and painless lets the agency spend more time analysing the data and advising their clients on how to further optimise results.
Getting reporting right also helps agencies focus attention on matters such as integrating data, channels and campaigns to deliver a wealth of retargeting and attribution benefits. If you’re interested in how you can drive display success through incorporating search data, or whether to approach attribution modelling from an equal weighting or recency model, this presentation will help.
Take a look at the video on Figaro Digital’s site to find out more.
With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site destination, one thing is clear enough: mobile PPC will likely be part of any mobile advertising strategy.
Recently, I got to ask Laura Garrido about her experience with mobile PPC. Laura leads the PPC team at NVI, a search marketing and social media agency in Montreal. So she’s overseen strategy and deployment for all their clients’ mobile search campaigns. During our chat, Laura touches on:
- Why to invest in mobile PPC
- How to budget for mobile PPC
- Which verticals perform best in mobile search
- and how mobile PPC strategies can differ from desktop ones
Hello, and welcome to the new European section of the Acquisio blog. We’ve set up this new resource as part of our continued commitment to the region and will be bringing you lots of useful content and ideas to support your work throughout the year.
I’ve been working with Acquisio for a couple of months now, and can tell you that Europe is a very exciting place to be right now. You can read more about me in the blog post that announced my appointment but today I’d like to tell you more about our plans – and why we believe that Europe is the perfect market for Acquisio’s performance media platform to expand into….
Well, it’s official. Google will be releasing Ad Group Level Impression Share Metrics (IS) for both Search and Display networks, at the request of their many advertisers. However, there are some questions that arise to the overall value of the Impression Share Metric.
In a nutshell, Impression Share measures how frequently an advertisers Ads are showing, and if the percentage is LOW, it means that if the campaign is profitable, then the advertiser is losing potential business. However, Impression Share does pose a few questions of it’s overall value. For example, here are just a few.
- Will advertisers feel “forced” to restructure their campaign and adgroups structures?
- Will advertisers start to lose focus on ROAS% with these additional metrics?
- Is this just another evil way for Google to increase their revenues? (ok, a little overboard I know)…