» Archives for November 2009

Beyond Google Adwords: 9 Alternative Ad Networks

November 30, 2009 By 4 Comments

Google AdWords, Yahoo! Search Marketing and Microsoft adCenter form what’s known as the Tier-One auction-based, PPC networks — with Adwords dominating. Below these are the Tier-Two networks. These are smaller, often niche-based ad networks that combine keyword or contextual advertising on a cost per click (CPC), cost per thousand (CPM), or less often, cost per action (CPA) bidding model.

Depending on your advertising goals, some of these second tier networks may be worth considering. So any serious online marketer should know (1) what are some of the better alternatives out there, (2) what the advantages are to considering any of them, and (3) what to consider/look for once they decide to expand their online marketing reach….

Filed Under: PPC Tagged With: , , , , , , , , ,

Max builds himself a little fort

November 22, 2009 By 1 Comment

Boys will be boys – our dear friend Max, clearly upset that he didn’t get an office of his own during our last reshuffle, decided to build his own out of cardboard boxes and old marketing posters.

So cute.

Filed Under: Working at Acquisio

PPC Management Tips

November 13, 2009 By Leave a Comment

In this podcast interview, Marc Poirier, Co-Founder and CMO of Acquisio talk about ad:tech NYC 2009 and he offers some tips to manage your pay per click campaigns, including:

  • Keyword evaluation
  • Keyword structure
  • Landing page optimization

Listen the podcast interview (5 min.)

Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.

Filed Under: Interviews, Landing Pages Tagged With: , , , ,

Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet

November 9, 2009 By 1 Comment

A Rant, by Naoise Osborne

I have a friend who runs a website for a product that hasn’t been invented yet. Seriously. He’s a smart guy who’s half domainer and half lazy SEO (god blesss’im), and a while back he decided that digital wall calendars are a product that must, one day, be invented.

Being an SEO he also realized that even now people are searching for them, expecting them to exist – So he went out and bought digitalwallcalendars.com and electronicwallcalendars.com, and made them into really basic info sites, acknowledging that there is demand for this product, so someone please make it (Tungle you hear that? Call me, I’m in Montreal, this should be your business plan).

He runs Adsense. The ads, quite obviously, cannot have much of anything to do with digital wall calendars, because – THEY DON’T FREAKING EXIST, but he admits to me that he’s reluctant to add much of any more content to the site, because for whatever reason, incomprehensible to him, people are actually clicking the ads. Why change that?

The sad fact of the matter is that a lot of the ad networks and websites that display them pander to, and are utilized, by web morons – people who barely understand that they’re clicking on an advertisement when they do. These ad networks are embracing the lowest common denominator, and even taking advantage of them. Website owners profit, and have no incentive to change the woeful status quo….

Filed Under: Searching

3 Easy Ways to Gain Clearer Insight with Google Analytics and Improve your PPC Campaigns

November 2, 2009 By 4 Comments

I consider the use of a solid modern analytics solution a basic necessity when running any type of search campaign, paid or otherwise, and require it of all the websites I work closely with. In the past it was much harder to gain actionable insight from these tools, but now I spend as much of my time helping people learn how to fish, as I do fishing for insights myself.

My preferred tool, and what essentially enables this, is Google Analytics. I value ease of access to interesting and useful data, and how quickly novices can become familiar and productive with the tool.

Google Analytics can be the lazy webmaster’s best friend (and I like to be lazy in bulk, it keeps me busy) without any tinkering, but can also be an extremely of an insightful tool for people who decide to go beyond looking at numbers, towards an interpretation of them, with a wee bit of config (and there is craziness beyond the basics, but let’s not go bonkers just yet)….

Filed Under: PPC