Forward and Backward; Musings on Librarianship and the Future of Search

Naoise’s Note: This is a guest post by Cathy Camper, a librarian for the Multnomah County Library, in Portland, OR. Cathy’s work has appeared in places such as Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Lambda Book Reports, Utne Reader and Giant Robot. Full bio at the end of the post, or visit www.cathycamper.com – Thanks for the amazing contribution to the Acquisio Blog Cathy! (p.s. – I take full responsibility if wordpress has prevented me from displaying your article in as nicely presented formatting as it was provided to me, my apologies, but I can’t access the css to indent your paragraphs).

Forward and Backward; Musings on Librarianship and the Future of Search

By Cathy Camper

This article is written in response to Naoise Osborne’s engaging post “Nine Ways the Internet Could Change that Would Make Search as We Know it Obsolete” (August 26, 2009). As I read it, I had an eerie feeling that for me, a librarian, the future he described is my now. I posted a response, and Naoise invited me to write about search from a librarian’s viewpoint. So here I am.

Disclaimers first: like Naoise, I’m not a futurist, and unlike some of my colleagues, my job is to help people find what they want, not to work on the technical side of search, search engine optimization or search innovation….

Solving 3 Agency-Specific Challenges with PPC Management Software

In this podcast interview, Marc Poirier, Acquisio CMO & Co-founder, discusses the 3 main challenges agencies are facing when managing paid search campaigns for their clients

  • Time spent on reporting
  • Day-to-day campaign management
  • Client KPI and budget tracking

He also explains how Acquisio’s PPC management software helps solve these issues with:

  • Automated reporting
  • Bulk editing
  • KPI and Budget Tracking
  • Campaign automation

Listen the podcast interview (6 min.)

Marc was interviewed at BOLO 2009 by The Brand Show team.

Interview with Marc – How Acquisio Got Started

PPC Trends in 2009 – Interview with Marc Poirier

The Old, Ignorant Politician’s Guide to Search Marketing for Your Election Campaign


Most politicians are old; it’s basically a job requirement. It makes sense. The accruement of knowledge takes time and learning what to do with it takes practice.

Not many politicians would be classed as outright “ignorant”, but I’m afraid that if you can’t tell me, generally, the difference between Facebook and Google, you’ve got some modern learning to do. And let’s face it, we can’t learn ourselves any younger, so it’s all politicians really have. The fact is the Internet, search engines, keywords, and link graphs are all areas of knowledge that politicians, or at least their right-hand-peeps, need to get their over-educated heads around, right about now….