With Google’s personalized search feature bringing a lawsuit to the Plex earlier this month, it begs the question, ummm what Google personalized search? It’s like the old ABC commercials, I can’t see the difference…

Back in early 2007 there were so many boatloads full of buzz about Google integrating more “personalized” results into the index, switching on a feature they called “Google Search History” by default for many searchers. …

UPDATE – When I woke up this morning, after having published this post … ummm, really early this morning, Webmasterworld had to say this, quoting somebody else:

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

So everything else in this post is now moot… or… maybe waaay more important. You decide (I’m too tired).

Back to your original post:

Pluto is no longer considered a planet. Microsoft has released a new search engine. A year from now, will either of these facts affect your day to day life? The North American search market has had a pair of hands gripped firmly around its gullet ever since Google rose to prominence in the first half of the shiny new, hard to pronounce dates from, decade.

With its hundred million dollar marketing budget, one of the richest companies in the world backing it, and billions of dollars of revenue at stake, is Bing the start of an industry segmentation, of some actual diversity in the search landscape? Meh prolly not, but what do I know? Not much! That’s why I put together a horrifically flawed survey to get to the bottom of the truth barrel!…