PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords.

Well what happens post-click actually directly affects your PPC accounts – in the case of Adwords, your Quality Score, which dictates what your minimum bid is for each keyword, is affected by how well your landing page matches your ad, and also very likely by how often people abandon your site and return to Google.

Today we’re talking about creating landing page wireframes – …

PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords.

Well what happens post-click actually directly affects your PPC accounts – in the case of Adwords, your Quality Score, which dictates what your minimum bid is for each keyword, is affected by how well your landing page matches your ad, and also very likely by how often people abandon your site and return to Google.

Today we’re talking about creating landing page wireframes – …